December is here, and while it’s a good time for many things (ice skating, sipping hot chocolate, cozying up by the fire), it’s also a good time for reflecting.
Before going into 2020, to ensure it’s a good year for your association or chamber, try asking yourself the following three questions:
1. What was our organization’s biggest success this year?
Looking back on 2019, what would you consider your organization’s biggest success? Was it an event with record-breaking attendance? Or a marketing campaign that exceeded expectations? More importantly, how can you carry that success into 2020?
To really get to the bottom of that question, it’s important to understand the ‘why.’ Why was that event or marketing campaign so successful? Did it involve a new team of people working together? Or a longer “runway” time before launch/execution?
Understanding the ‘why’ can help you apply that to other projects in the future, multiplying your successes.
2. Where did the majority of my time at work go this year?
With 2020 around the corner, you might be asking yourself, “Where did the time go?!” But ask yourself, literally, where did your time go this year? (At least at work.)
If the bulk of your time was spent in meetings or reading and responding to emails, that’s insightful and worth evaluating. How can you cut back on meetings or better manage your email?
If you don’t address the issue, it’s likely to persist.
Tip: It might be worth comparing your answer to this question with your answer from the question above. Is there any correlation between the two? For example, if a majority of your time was actually spent brainstorming and strategic planning, did that have an impact on your record-breaking event? (Not all meetings are bad!)
3. Looking back on the goals we laid out at the beginning of the year, for those we did not achieve (if any), what was the reason for that?
If you achieved all of your 2019 goals, way to go! That’s definitely something to be proud of.
That said, for many of us, we tend to miss the mark on one or two. We fall short. It happens.
But take some time to think about why you fell short or weren’t able to accomplish that goal. Were there any unforeseen obstacles? Was that project poorly managed? Was the goal unrealistic to begin with? Did you fail to set short-term goals along the way - to get you to that big goal?
Knowing what went wrong can help you make things right in the year to come. (And note: This is NOT meant to point fingers at anyone. Don’t play the blame game. It’s simply meant to shed light on some of your organizational weak spots...which we ALL have.)
One final tip here: After you’ve answered these questions, have your coworkers do the same and compare answers. Did you all spend the bulk of your time in meetings? Do you have different opinions about what your biggest success was? Making sure you’re all on the same page is going to be Step 1 in ensuring 2020 is a knockout year for your association or chamber.
And hey, for a few membership management tips to help you have a knockout year, check out our Ultimate Guide to Membership Management below. In it, you’ll find tips and best practices for membership recruitment, new member onboarding, non-dues revenue, and more!