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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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3 Questions to Ask Before Joining a Social Media Site

Posted by Callie Walker

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When it comes to social media, it seems like the only constant is change. There’s always something new popping up - a new platform, a new feature, etc. But how do you know if a new social media site is really worth your time?

Three questions tell it all:

1. Is your audience there?

Have you ever noticed when something new comes out, it’s often touted as ‘the next best thing?’ Well, that might be true for some companies/industries, but it’s not necessarily the case for everyone. For example, if your association targets Baby Boomers, Snapchat may not be the best platform for you - at least not in its current state.

That said, before jumping on any new social media site, always ask yourself, “Is my audience there?” If the answer is no, move right along - no matter how “shiny” that new platform might be.

2. Does it align with your goals?

At the end of the day, everything you do should relate back to one goal or another - and that includes social media. Don’t just hop on a new social media train just because; make sure it’s rooted in strategy.

Here’s an example: Let’s say your goal is to drive traffic back to your organization’s website. Well, Instagram probably isn’t the best platform for you because you can’t add links to your captions. Sure, you can add links in your bio, but that’s really just more of a hassle - for you and your audience.

To make things simple, start off by outlining your goals; then, choose your social media sites accordingly.

3. Do you have the content and resources?

Let’s say your audience is on a new platform and that platform aligns with your organization’s goals. Great! Now there are just two more things you need: content and resources (i.e. someone to manage that particular platform). If you don’t have both of those in place, it’s best to just put that platform on hold - at least for the time being. After all, only thing worse than not using a particular platform is having an account and just letting it sit idle.

If you answered ‘yes’ to all of the questions above, then it’s time to start exploring that new social media site! Not sure where to begin? Check out our free Social Media Guide below!

The Small-Staff Guide to Social Media  How to engage your members (and prospects) using social media Download this guide

Topics: social media for associations, member engagement, Small Staff Chatter

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