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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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3 Things to Consider when Establishing Board Member Expectations

Posted by Sarah Hill

As 2014 winds down and it’s time to start setting goals and expectations for 2015, you need to start thinking about leadership for next year.

But where to begin? Chances are that there are things you like about your current board, things you would like to change, and hopes you have for the future.

Those three things, my friend, are your jumping off point for your all star 2015 board.


Let’s break it down a little further.


Things you like about your board:

If it ain’t broke, don’t fix it. What’s really working for your board at present? Can some of those functional team members stay put for 2015? If you have a one-term rule, can they train the next year’s leaders? Consider what is the source of this year's board’s success. If it’s chemistry, look for leaders with similar qualities. Same with drive, objectives, and decision making.

Things you would like to see change:

Do you see any weaknesses in your 2014 board? Think back to unfinished projects or items that may have been tabled or missions redirected. Was it a conflict that caused the pause? Maybe one board member just didn’t quite gel well with the rest. Have a very honest conversation with yourself and maybe a few other staffers or leaders and talk about how you would like to see the association board look in 2015 and which specific goals you would like to see accomplished. Don't forget to bring members' questions and concerns into the conversation too!

Goals for the future:

Start here with your association goals and work backwards. Are you looking for more members? More events? More fund raising or service projects? Consider your big goals and those that were pulled off beautifully this year and those that didn't quite make the mark. What type of leaders will you need for these goals? Big thinkers, driven doers, socially savvy networkers, dreamers, or a combination? Remember that there are benefits to all kinds of leaders, and often a combination is the answer. It’s just like a great recipe- what combination of leaders will work best for your association?

FInally, keep an open mind. Sometimes a combination that doesn’t seem like it would work together turns out to be just right. Be sure to vet people carefully and thoughtfully!

If getting your board on board with an AMS is in your 2015 plan, download our free guide! Click below for the free download.

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Topics: association leadership, membership management, Small Staff Chatter

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