It’s that time of the year where newly-minted millennials are ready to hit the workforce. Have you started thinking about engagement tactics to snatch up these new graduates before they move down the pipeline? It’s important for associations to understand the motivators for this generation and understand what methods will attract this new talent.
Don’t worry! Below we’ve listed three tips for you to try in your association to appeal to these newcomers.
Think like a new graduate: You’ve just left the nest of your university and you’re wondering - what’s next? Most of these grads are going to be looking for some guidance to navigate the waters of the workforce. That’s where you and your association come in with a mentoring program.
Let potential members (and members) know that you understand the importance of pairing new graduates with experienced professionals. Understandably, one of the biggest stressors for new graduates is feeling confused on how to pursue certain career avenues. By providing these new graduates with the opportunity to observe others in their career and foster their professional network, you’re providing a huge appeal to join your association.
Don’t forget - openness is the key to creating a progressive culture in your association! Closed-off organizations can scare away potential members (and existing members) into wanting to get more involved. Make sure that you are able to clearly provide the benefits and opportunities of joining your organization. One way to be more transparent is to try having an open communication policy so that members don’t feel left high and dry. By providing the responsibilities and expectations in joining various roles, you’re allowing your members to feel included and connected.
Don’t forget that this goes both ways: Ask members (and even potential members) what they are looking for! The Millennial generation is known for its forward voice, so take advantage of that honesty to see what is appealing. You could create a survey to find out why they joined the association, what they are interested in and what opportunities they want to pursue. If they are transparent in what they are looking for, it will allow your organization to be more transparent about offerings that are important to Millennials.
Remember the Millennial generation has a very different mindset than their predecessors. While they do want some direction these new graduates are looking to take on some real responsibility while putting their new degree to use. So give them the freedom to do so!
Make sure that your association is providing members the ability to choose what tasks they’d like to accomplish as opposed to forcing them into a committee that isn’t in their interests. When you allow for members to feel like they have some control of their participation level, it allows for them to take ownership of their projects and foster a real connection to the mission of your association. Otherwise, you could very likely lose these members during the retention phase.
And there you have it! By trying these three tips, you should be able to recruit new graduates who will find value in joining your association and stay around for the long-haul.
Now you have some ideas of how to engage Millennials but what about your other members? Check out our guide, How to Engage Different Generations at Your Association, for more tips on engagement techniques for different generations.