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Fresh Marketing Ideas for Spring

3 Fresh Marketing Ideas to Try at Your Organization This Spring

We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring:

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3 Types of Committees Your Association Could Truly Benefit From

Posted by Callie Walker

Committees Your Association Could Benefit From

Every organization has a unique structure in terms of staff, board of directors, committees, task forces, etc. And what works well for one association may not work well for another. That said, however your organization is structured, there are three types of committees we believe most associations could truly benefit from:  

1. A New Member Welcome Committee

We talk about new member onboarding a LOT, but that’s because it’s critical to engagement and retention. The more effective your onboarding process, the higher retention rates you’re likely to see.

Now many organizations KNOW the importance of new member onboarding, but many also lack the resources to do it effectively. (Hey, it takes time!) To ease some of that pressure, consider creating a new member welcome committee, designed exclusively to help onboard new members. The committee could be responsible for sending out new member welcome emails, organizing orientation sessions (or webinars), welcoming new members face-to-face at events, and other important new membership tasks.

Having a committee handle these tasks ensures that nothing onboarding-related slips through the cracks, particularly when things hectic (like around the time of your annual meeting).

2. A Young Professionals Committee

Young professionals are the future not only of your association, but of your industry, so getting them involved in your association is of utmost importance. This is an area, however, where many associations struggle. How do you recruit, engage, and retain young professional members? We can certainly offer some tips (check out our free guide, Recruiting Young Professionals for the Long-Haul here!), but one of the best approaches you can take is to create a young professionals committee - composed of young professionals.

See, young professionals know what they and other YP members want. They know what types of events would be appealing, what benefits matter most, how they prefer to be communicated with, etc. Leverage them as a resource to help grow your association!

3. A Diversity & Inclusion Committee

Diversity and inclusion has been a topic of discussion for quite some time. Many companies and organizations know they need to have a more thoughtful and strategic approach to D&I initiatives, but carving out that time - and even just getting started - often leads to delay.

A more successful approach could be to create a D&I committee, dedicated to evaluating where your association is at currently and how you can better embrace/execute D&I initiatives throughout your organization. The good news here is many people are passionate about this topic (and rightfully so!), so finding members/volunteers to serve on the committee shouldn’t be too difficult.

Speaking of finding volunteers, that’s often the biggest challenge when it comes to forming and maintaining committees. For tips on how to recruit and retain volunteers at your association, check out our Ultimate Guide to Volunteer Management below!

The Ultimate Guide to Volunteer Management  Everything you need to recruit, onboard, and retain volunteers Download this guide

Topics: member engagement, Association Views, volunteer management

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