It cannot be understated how big of a deal it is that your event app puts allllllll of your event’s details at your attendees' fingertips. I mean really, just imagine how much less time you’ll spend answering questions and directing attendees! And that just means you’ll have more time to spend doing what’s most important while on-site: engaging attendees.
Speaking of on-site engagement, an event app can help with that, too! The way we see it, there are three categories of on-site engagement, all of which can be accomplished through your event app:
Updates and reminders: Send push notifications
You’ll inevitably have to remind attendees about something or give last-minute updates of any changes. Being able to send little notes to your attendees - in a place they’re likely guaranteed to see it - is an amazing tool. As you go through the planning process, keep a list of the different push notifications that might be valuable for attendees to receive.
You probably won’t use them all (in fact, you should keep it to a max of 2-3 a day) but that way you’ll already have some ideas when it comes time to execute them. (One less detail to worry about leading up to the event!)
Fun and games: Host a scavenger hunt or play bingo with your sponsors
Work with your sponsors ahead of time to determine an activity to participate in, code word to use, or picture to take at each booth. Then, within the app attendees can see what needs to be accomplished with each sponsor in order to complete the hunt or fill out spaces on their “bingo card.”
Not only is this attendee-engagement gold, but it provides more value to sponsors, too! (Note: Prizes are a MUST! And, frankly, make the whole idea MUCH more fun.)
Surveys and feedback: Solicit it in an instant
You want your attendees to know that their opinion matters, and that you’re actually using their feedback to make your events better. The BEST way to accomplish that is to get it right away, as soon as they’ve left a session (or the event overall) while it’s fresh in their minds. Being able to do that on their mobile device, well, you don’t need me to tell you how quick and easy that is.
Moreover, your event app is a great way to hear from attendees throughout the event. Monitor the conversations that are happening in any social features to see if there are any opportunities to provide a little attendee refreshment over the course of the event. For example, if you’re seeing a lot of talk about how cold it is, work with the venue to up the thermostat a little.
And that’s just the beginning of how an event app can help out on-site. It’s amazing how much heavy lifting one small addition can do!
Don’t have an event app, or want to explore what other platforms are available? Take a look at ours: