Social communities are a great way to encourage online member engagement. But setting them up is only half the battle. Once they’re live, you then need to encourage your members to use them. If the latter seems like a bit of a struggle, check out these four ways to kickstart your organization’s social community:
1. Select engagement ambassadors
In order to get your social community up and running, consider selecting a few people from within your organization to act as engagement ambassadors. These individuals should post several times per day within your social community and seed various questions to get members talking. Using engagement ambassadors to populate your social community will create a lively vibe to entice hesitant members.
2. Offer exclusive content
One of the best ways to attract people to your organization’s social community is by offering up content that can’t be accessed anywhere else. This could include in-depth eBooks, recorded webinars, or even a few short videos. Whatever it is though, make sure it’s valuable and reinforces your social community’s overall purpose.
3. Position your social community as part of the member experience
This is an important step that many associations overlook. Your social community should be an extension of your organization’s overall value proposition. When a new member joins your organization, make it a point to introduce your social community as part of the new member onboarding process. The more emphasis you place on it, the more likely members are to follow suit.
4. Reward members for contributions
Getting members to talk to each other is a real win. So when one of your member contributes to your organization’s social community, especially for the first time, it’s important to reward them. Now this could be something as simple as a “Thanks for joining in!” or it could mean sending them a free t-shirt. Either way, it’s important to acknowledge your engaged members.
Now social communities are just one way to engage your organization’s membership. There’s also your website, social media, email marketing and more. Want more tips for utilizing those platforms? Check out our free member engagement guide below!