If your organization is on Twitter, member engagement just got a whole lot easier. A few weeks ago, the popular social media company rolled out a new feature, allowing users to create super-simple polls directly in Twitter.
Now a few important things to note about the new feature…
- Twitter polls are limited to two answer options only.
- Twitter polls have a lifespan of 24 hours.
- How you vote is not shared publicly.
- Once a poll is complete, the results can be viewed publicly.
A lot of companies have already started playing around with the new polling feature, and we recommend your organization do the same. In fact, here are four ways to use Twitter’s new polling feature:
1. Invite members to vote on upcoming content.
Trying to decide on a topic for your next webinar? Why not ask your lovely Twitter followers? After all, you want people to register, so the more input you can get from others, the better.
2. Let members weigh in on the event planning process.
Now I’m not saying to give up total control of your event, but if you’re trying to decide on a formal event versus a casual one, ask your members/followers. Same goes with a date or location. Not sure whether to have it on a weeknight or a weekend? Ask! Little things like that can really affect registration rates.
3. Invite members to provide high-level feedback.
Requesting feedback from members can sometimes feel like a tall order. But with Twitter polls, you can ask for bite-size pieces of feedback without feeling overwhelmed or intimidated. For example, if you want to know whether or not members actually check your event calendar, you could ask:
“We’re curious, do you ever use our event calendar?”
- Yes, all the time :)
- No, not very often
Something as simple as that can really give you insight into your members wants and needs.
4. Use it just for fun!
Twitter polls don’t have to be all business all the time. Try using them for fun! Here’s an example from Norm Kelly, City of Toronto Councilor, where he references a popular Drake song:
Remember, social media is all about engagement, so if you can think of a fun question to ask your members, go for it! Everyone could use a laugh every once in a while.
Want more tips and tricks for engaging your members on social media? Check out our free social media guide below!