If you’ve read our blog recently, you’ve likely heard us talk about the importance of inbound marketing. (For those who haven’t, inbound marketing is all about providing people with the exact information they’re looking for at the precise time they need it. The value of this? Well, as an association professional, you can use your organization's expertise to attract more people and convert them into members.)
Now, if you’ve brushed off the idea of inbound marketing already, we ask you to reconsider, for what you may have thought about inbound marketing might not actually be true.
Check out these five inbound marketing myths every association should stop believing:
“Our organization isn’t ready for inbound marketing.”
If your organization has a website, professional expertise, and any kind of social media presence, you’re ready for inbound marketing! Sure, there are some extra steps you’ll need to take, but as a professional organization, you already have all the tools you need to get started. You just have to take that first big step.
“We don’t have the budget for more marketing initiatives.”
Good news! Inbound marketing is essentially free! That’s right – FREE! Yes, there are some software tools out there that can help you with the process (for a fee, of course), but you don’t HAVE to have those tools to practice inbound marketing. All you really need is someone who can devote a little time to creating and promoting your organization’s content.
“We don’t have time to create new content.”
Ok, this is a valid concern for sure. As an association professional, your hands are full. You don’t have time to create mounds and mounds of new content. But here’s a tip: if you start by creating one big content piece, such as a white paper or an eBook, you can then use that content piece to create several smaller pieces, such as a series of blog posts, videos, or infographics. If you can just get over that first big hurdle, you’ll be set for a while in terms of content.
“We don’t have enough topics to write about regularly.”
Coming up with content ideas is a challenge for everyone, but as a professional organization, you have a HUGE advantage over every one else: You’re known for your expertise and expertise is what ultimately makes GREAT content.
If you’re still at a loss for ideas, check out these 25 blog post ideas for your small-staff association. You can even use these as topics for other content pieces as well.
“Our board doesn’t understand inbound marketing.”
Honestly, a lot of people don’t. But this is the perfect opportunity to explain it to them! If you believe in inbound marketing to accelerate your organization’s cause, try making that case to your board. It’s definitely worth a shot.
Need help having that conversation with your board? Check out our free inbound marketing guide below. It will tell you everything you need to know about the inbound marketing process and how your organization can ultimately benefit from using it.