So you have a website and you have a Facebook page - but people still aren’t engaging with you online. What gives?!
Well, chances are, it might have something to do with one of these five things...
1. Your website isn’t responsive
Did you know that more than half of all web access comes from mobile devices? That means if your site isn’t responsive, members are likely to leave it in the dust. If you want your members to engage with you online (and hey, who doesn’t?), we highly recommend utilizing responsive website templates. That way, you can appeal to all of your members, no matter where they’re coming from.
2. You’re not active on social media
If you’re not utilizing social media, you’re missing out on a HUGE opportunity to engage with your members. Now you don’t have to be on all social media platforms, but it is important to be on at least two or three. Start with the ones that really make sense for your organization to be on - at least up front. Now these will of course vary by organization, but the most popular social media platforms for associations are Facebook, Twitter, and LinkedIn.
3. You are active on social media - but you aren’t interacting with anyone
Social media is a two-way street. It’s no longer enough to just schedule a post and walk away. You need to be engaging your audience in real time. This means responding to comments (even if they’re complaints) and answering questions in a timely manner. And don’t be afraid to comment on/share other people’s content as well. Show them some love and hopefully, they’ll return the favor!
If keeping up with social media is an issue for you, check out our post, How to Monitor Social Media in 20 Minutes Per Day.
4. Your content isn’t fresh
If you’re not updating your website content regularly, what incentive are you giving your members to come back? Providing fresh, up-to-date content is the KEY to generating online member engagement. Not sure where to start? Try incorporating a blog on your organization’s website or adding an image gallery to keep your pages active.
5. You don’t include calls-to-action
If you really want your members to engage with you online, just ask! Want them to download your new eBook or register for an upcoming event? Then place strong calls-to-action throughout your organization’s website. CTAs are words or phrases that try to provoke an immediate response, such as “click here” or “call today.”
Tip: You want your CTAs to stand out, so try making them bigger, using a different color, or outlining them with extra white space. Remember, ensuring your audience understands what you want from them is the key to generating results.
Want more tips for engaging your members online? Check out our free guide, Membership Engagement for Small-Staff Associations, below!