The new year is a time for fresh starts, new beginnings, and of course, resolutions. Now you may already have a few laid out, but before finalizing that list, here are five resolutions your association should make this year:
1. Start telling stories with a blog
Becoming an avid storyteller is a must this year. Make it a point to write and share compelling stories on your organization’s blog. These could be stories from your volunteers, your major donors, people who have been impacted by your organization, etc. Now don’t worry, these don’t have to be anything long. Just remember: The more stories you tell, the more opportunities you have to attract people to support your organization’s cause.
2. Commit to practicing the inbound marketing methodology
Inbound marketing has been around for a while now, but many organizations have yet to adopt it. If your organization is among that group, we urge you to reconsider. Seriously. Inbound marketing is a GREAT way to grow your organization’s membership, not to mention, it’s pretty cheap! To help you get started, check out our Beginner’s Guide to Inbound Marketing here.
3. Say ‘thank you’ on a regular basis
Your members continually support your organization’s goal. They donate their time and money (sure, some more so than others) to support your organization’s mission, and for that, they should be thanked. In 2016, make it a habit to let your members know how much you appreciate them. Send them a handwritten thank you card or give them a quick call. Even if you do just a couple of these a week, you’ll make a great impression on your members - and you’ll reap the benefits later.
4. Pay close attention to your Millennial members
Millennials truly are the next generation of supports for your organization. Now they may not be able to give much now (particularly in terms of money), but they can give you their time and knowledge - and that can be invaluable.
Now it’s important to note that Millennials have a completely different set of preferences and priorities than other members, so if you need help engaging your Millennial members, check out our guide, The March of the Millennials: Tips for Engaging the Next Generation Now.
5. Above all, add value
This is by far the most important resolution on this list. It’s so easy to get caught up in the day-to-day functions of an association - drafting emails, sending out renewal notices, hosting meetings, etc. But at the end of the day, it’s all about providing your members with value. That being said, pay special attention to what it is your members want and plan your year accordingly.
Need help with your 2016 goals? An AMS could be just what you need! Download our free guide below to learn what an AMS is and how it could benefit your association.