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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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5 Sessions to Keep an Eye out for at ASAE’s #MMCCon

Posted by Callie Walker


ASAE’s Marketing, Membership & Communications Conference (#MMCCon) is right around the corner! Do you have your schedule planned out yet? If not, take a look at these five sessions, including one presented by yours truly!

1. Mutually Effective Volunteering Part 1: You Say Adhoc, I Say Micro

When: Monday, June 13, 10:15 - 11:15 a.m. 

Where: Convention Center, Room 147 AB

Who: Peggy Hoffman CAE, President, Mariner Management and Marketing LLC

About: In this session, learn all about volunteering trends/models that increase member engagement, lower costs, enable faster turn-around, and laser focus on work that advances the mission of your organization.

(Note: There’s a Part 2 of this session, so check it out here!)

2. CMO-CIO Alignment and Closing the Digital Divide

When: Monday, June 13, 2:45 - 3:45 p.m.

Where: Convention Center, Room 152 AB

Who: Reggie Henry CAE, Chief Information Officer, ASAE; Robb Lee CAE, Chief Marketing & Communications Officer, ASAE; Mark Dorsey FASAE, CAE, Executive Director and CEO

About: We are officially in the “age of the customer,” a customer that’s savvy, connected and mobile. That said, the debate is no longer about whether CMOs and CIOs should align - it’s how. These three industry experts break it down.

3. Achieve Success as a Department of One

When: Monday June 13, 4 - 5 p.m.

Where: Convention Center, Room 151 AB

Who: Michael Cummings MBA, Principal, Tate/Cummings; Addy Kujawa CAE, Executive Director, American Association of Orthopaedic Executives; Kesha Willis CAE, Marketing & Communications Manager, Society of Breast Imaging; Luke Zimmer CAE, Assistant Manager, Sections and Member Engagement, American Staffing Association

About: As a marketing department of one, it can feel nearly impossible to think strategically - you’re just trying to stay afloat! Hear from three association executives as they discuss how to think strategically, prioritize resources, engage new and existing members and more.

4. Effective Strategies to Improve Engagement, Satisfaction, and Retention

When: Monday, June 13, 4 - 5 p.m.

Where: Convention Center, Room 152 AB

Who: Heather McNair, Vice President of Engagement Strategy, Higher Logic; Erik Schonher, Vice President, Account Development, Research and Media, Marketing General Inc.

About: The 2016 MGI & Higher Logic Community Report provides great insight into community engagement tactics that work for an array of member demographics. In this session, learn from association examples with proven membership growth using various membership models.

5. 5 Steps to Creating an Inbound Marketing Strategy

When: Tuesday, June 14, 11:30 a.m. - 12:30 p.m.

Where: Convention Center, Room 150 AB

Who: Mark Sedgley, President and CEO, MemberClicks; Callie Walker, Inbound Marketing Specialist, MemberClicks (Yup, that’s me!)

About: Inbound marketing is a powerful and cost-effective way to attract new members and keep current members engaged. In this session, learn how to implement an effective inbound marketing strategy at your organization.

To view the entire conference schedule, click here.

Looking forward to seeing everyone in DC!

Topics: association management, association leadership, ASAE, Small Staff Chatter

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