<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

blog.memberclicks.comhubfsMistakes to Avoid in 2019

6 Mistakes to Avoid at Your Association or Chamber in 2019

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

Continue Reading...

 

5 Sessions to Keep an Eye out for at ASAE’s #MMCCon

Posted by Callie Walker

ASAEs_MMCCon.jpg

ASAE’s Marketing, Membership & Communications Conference (#MMCCon) is right around the corner! Do you have your schedule planned out yet? If not, take a look at these five sessions, including one presented by yours truly!

1. Mutually Effective Volunteering Part 1: You Say Adhoc, I Say Micro

When: Monday, June 13, 10:15 - 11:15 a.m. 

Where: Convention Center, Room 147 AB

Who: Peggy Hoffman CAE, President, Mariner Management and Marketing LLC

About: In this session, learn all about volunteering trends/models that increase member engagement, lower costs, enable faster turn-around, and laser focus on work that advances the mission of your organization.

(Note: There’s a Part 2 of this session, so check it out here!)

2. CMO-CIO Alignment and Closing the Digital Divide

When: Monday, June 13, 2:45 - 3:45 p.m.

Where: Convention Center, Room 152 AB

Who: Reggie Henry CAE, Chief Information Officer, ASAE; Robb Lee CAE, Chief Marketing & Communications Officer, ASAE; Mark Dorsey FASAE, CAE, Executive Director and CEO

About: We are officially in the “age of the customer,” a customer that’s savvy, connected and mobile. That said, the debate is no longer about whether CMOs and CIOs should align - it’s how. These three industry experts break it down.

3. Achieve Success as a Department of One

When: Monday June 13, 4 - 5 p.m.

Where: Convention Center, Room 151 AB

Who: Michael Cummings MBA, Principal, Tate/Cummings; Addy Kujawa CAE, Executive Director, American Association of Orthopaedic Executives; Kesha Willis CAE, Marketing & Communications Manager, Society of Breast Imaging; Luke Zimmer CAE, Assistant Manager, Sections and Member Engagement, American Staffing Association

About: As a marketing department of one, it can feel nearly impossible to think strategically - you’re just trying to stay afloat! Hear from three association executives as they discuss how to think strategically, prioritize resources, engage new and existing members and more.

4. Effective Strategies to Improve Engagement, Satisfaction, and Retention

When: Monday, June 13, 4 - 5 p.m.

Where: Convention Center, Room 152 AB

Who: Heather McNair, Vice President of Engagement Strategy, Higher Logic; Erik Schonher, Vice President, Account Development, Research and Media, Marketing General Inc.

About: The 2016 MGI & Higher Logic Community Report provides great insight into community engagement tactics that work for an array of member demographics. In this session, learn from association examples with proven membership growth using various membership models.

5. 5 Steps to Creating an Inbound Marketing Strategy

When: Tuesday, June 14, 11:30 a.m. - 12:30 p.m.

Where: Convention Center, Room 150 AB

Who: Mark Sedgley, President and CEO, MemberClicks; Callie Walker, Inbound Marketing Specialist, MemberClicks (Yup, that’s me!)

About: Inbound marketing is a powerful and cost-effective way to attract new members and keep current members engaged. In this session, learn how to implement an effective inbound marketing strategy at your organization.

To view the entire conference schedule, click here.

Looking forward to seeing everyone in DC!

Topics: association management, association leadership, ASAE, Small Staff Chatter

Get MC Talks in your inbox!  Click here to subscribe to our blog updates through email. Subscribe!

Wondering what we mean by association management system?  Download our free guide to find out more! Download Now!

Follow Us