So your association has a Facebook page. You’ve posted several status updates and even have a few likes, but something still seems to be missing. Why aren’t you getting the same results as others?
If your organization’s Facebook needs more of a facelift, check out these five ways to supercharge your page:
Complete the "about" section
The benefits of a finished “about” section are twofold – not only does it help others understand what your association does, but it plays a huge role in search engine optimization (SEO). Google pulls content directly from your “About” section, so it’s crucial that you have all fields completed.
To stay on top of people’s minds, it’s best to post at least once per day. If you’re going to be out of the office for a few days or simply don’t have enough time to post, try scheduling posts in advance using the Facebook scheduling tool. As far as when you should post, it really varies by audience. Try using Facebook’s insights to determine when your followers engage with you the most.
Use the 80/20 rule
To keep members engaged, it’s best to maintain an 80/20 split of posts (80 percent information sharing, 20 percent promotion). If you focus too much on yourself, members will begin to tune you out. However, if you concentrate on what your members are really interested in, you’ll be able to maintain a consistent and engaging online social media presence.
Posting images on Facebook is the best way to engage with followers because pictures are easier to consume than text. Be aware, though, that not all pictures are created equal. In order to be successful, your images must be of high quality and, more importantly, relevant to your target audience.
Use calls to action
Sometimes the best way to get someone to do something is to just ask. That’s why calls to action (CTAs) are so important. CTAs can be as simple as asking people to like, comment, or share your post. Or you can take it a step further by including some kind of teaser in your post, such as a “click here for more information” link.
Tip – One of the best ways to learn the ins and outs of Facebook is simply by following other associations. What types of content are they posting? When are they posting? See what’s working well for them and then merge those into your own social media strategy.
For more tips on engaging your members, download our free membership engagement guide below!