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MC Talks
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Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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8 Reasons to Get FUGA’d at MC LIVE! (What is FUGA? We’ll Explain)

Posted by Colleen Bottorff

Join us in the MC LIVE! FUGA Shack

I know what you’re thinking: “What the heck is FUGA?!”

FUGA stands for Feature Usage Gap Analysis: It’s a special report card for your database that identifies exactly what features you aren’t using - but should be!

This year at MC LIVE!, you’ll have the opportunity to sit down with a software expert and go over your report. Trust me when I say, you’ll walk out of the FUGA Shack with actionable tactics to get the absolute most out of your database and best serve your members.

Here are 8 reasons to join us in the FUGA Shack at MC LIVE! (Psst - if you haven’t registered yet for the user conference, hurry before prices go up on August 1!):

1. You don’t know what you don’t know
You might be surprised what your report card says! Many people get stuck in a routine of using their system, thinking it’s the best (or only) way. It happens to the best of us! But we don’t always take the time to poke around at features we haven’t touched in a while, or that are new. In the FUGA Shack, we’ll identify those features - and even activate them right away!

2. You haven’t audited your system in a while
Are you sure you’re using each feature in the best way? Are you sure you’re even using the right features for the right things? IS your data where it should be? Allow us to dig in and dust off the cobwebs - we’ll have your database usage cleaned up in no time!

3. You’ve convinced yourself your system can do it - but you aren’t sure how
If you’ve ever caught yourself poking around in your database, knowing that you should be able to do something but just not knowing how, the FUGA Shack is for you. Chances are, there is a way to do what you’re trying to do (or something similar). We’ll show you how!

4. You are your organization’s new power user
Uh oh. The coworker who’s always been your database guru has decided to leave the organization, and now that responsibility rests on your shoulders. Don’t worry, we’ve got you! Come to the FUGA Shack and we’ll do that audit we talked about, and get you up to speed. Plus, there are a ton of other training opportunities at MC LIVE!: Check out the full agenda here!

5. You want more recruitment and retention bang for your buck
Recruitment, retention, recruitment, retention. It’s a never-ending cycle for membership folks, and you want to be sure that your system is set up to alleviate some of the burden. We can hone in specifically on recruitment and retention features - or finance, events, webmaster, etc. features. If it’s your focus, it’s our focus!

6. You’ve been FUGA’d before and are ready to be FUGA’d again
If you’ve gone over your FUGA report before then you KNOW how beneficial it is. But be sure to consider joining us in the Shack again - there’s likely more to uncover! We releaseTaoStadler-210517-edited new and updated features every month, or a change within your organization could change the way you should be using something. 

7. You want to know once and for all how to pronounce F-U-G-A
We’re not totally sure ourselves to be honest, but we’ll give you a few options.

8. You’ve heard that guy in the weird suit is pretty funny
I mean, could Director of Customer Success Tao Stadler be any more festive?

Whatever your challenge, we’ll find a solution! Plus, since you’ll be at MC LIVE!, you’ll have access to all kinds of opportunities to learn new software tricks in training sessions and insights from industry experts who are leading breakouts! If you aren’t registered yet, NOW is the time - prices increase tomorrow!!

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Topics: MC Insider

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