We often talk about best practices for social media; what you should be doing. But it’s also important to be mindful of the no-nos; what you really shouldn’t be doing.
Are you making these two common social media mistakes?
Mistake #1: Posting more of your own content than you are interacting with other people’s content
When you think of managing social media, you likely think of your various social media pages - coming up with content and posting on a regular basis, responding to comments and messages, etc. And while, yes, all of that is certainly important, it isn’t the only thing needed for social media success.
If you’re trying to grow your social media following and increase overall engagement (number of likes, comments, shares, retweets, etc.), a critical, yet often overlooked, tactic is to engage with other people’s content. Your members and other people in the industry/community - are you liking their posts, commenting on their posts, etc.? If not, you NEED to be.
Not only does it build awareness around who your organization is (if they weren’t previously familiar with you), but the more you engage with their content, the more likely they’ll be to start engaging with your content.
Social media is a two-way street. Don’t get lost in the posting-only tunnel.
Mistake #2: Posting the exact same message across multiple channels
Now hear us out: There’s nothing wrong with posting the same content across multiple channels. But be mindful of posting the exact same message across multiple channels or posting on one channel and syncing it to your other channels. (For example, posting on Instagram and then within Instagram, sharing it to Twitter.)
Here’s why: Every social media platform has its own little nuance. With Twitter, you’re more limited in number of characters. With Instagram, hashtags are a bit more acceptable (and utilized) than they are on Facebook. Tiny changes to match those differences should be made to optimize your posts.
And another reason: If you publish something on one platform, and then share it within that platform to another platform (for example, publishing on Instagram and then sharing it to Twitter), often, the media that’s included with that post won’t actually show up on the other platform. Instead, your followers will see a link directing them back to the original platform.
Below is an example from my own personal account:
Now since posts with pictures or video typically get more engagement than posts without, you want that media to show up in people’s feeds. That said, even though it may take a little more time, it’s a best practice to tweak each little message across all your platforms AND publish directly within each platform unless you’re using some type of social media management software, such as Hootsuite or Sprout Social.
Ok, ok. We talked about some don’ts, now let’s talk about some dos! For a multitude of social media best practices - whether you’re on Facebook, Twitter, LinkedIn, Instagram, or all of the above - check out our free guide below!