Everywhere you look, it seems like there’s a new article explaining how to engage Millennial members. And now, articles are starting to pop up explaining how to engage Generation Z members.
But while both of those are important, it’s also important that you don’t forget your Baby Boomer members. Yes, they may be getting close to retirement, but many of them aren’t there yet, so it’s important that you keep them engaged.
Not sure how to engage your Baby Boomer members? Allow us to help. Below are a few common characteristics of Baby Boomers, as well as tips for how to engage with them accordingly:
Common characteristics of Baby Boomers:
- Ambitious - Baby Boomers are often branded as “workaholics.” They grew up in a time of prosperity and saw hard work lead to success. As a result, they’re very driven and expect others to be driven too.
- Like face-to-face interaction - Baby Boomers value face-to-face interaction more than any other generation. They prefer in-person meetings/conversations over emails, calls, and texts.
- Appreciate print (with small doses of digital) - Baby Boomers like traditional, printed publications. They like something they can hold onto and reference as needed. That said, they also like social media, as long as it’s fairly basic and kept in moderation.
How to engage with them:
- Coordinate in-person meetings and events - Since Baby Boomers like face-to-face interaction, make sure you’re providing them with several in-person meeting opportunities. They’re much more likely to attend those than they are virtual events (webinars, Twitter chats, etc.).
- Continue publishing white papers, newsletters, and other print publications - We may be living in an age of “snackable” content, but your Baby Boomer members still want traditional, printed publications. That said, make sure you’re providing them with fresh, valuable content in those simple, traditional formats.
- Acknowledge that they are on social media (particularly Facebook) - Yes, Baby Boomers like print, but as we mentioned, they also like social media, particularly Facebook. Don’t rule them out when drafting your social media content. Know that they are there and they want to engage.
Now that covers your Baby Boomer members, but what about the rest of your membership? Your Gen X members, Millennial members, and Gen Z members - how do you engage with them?
Allow us to help. Check out our free guide, How to Engage Different Generations at Your Association, below!