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MC Talks
The MemberClicks Blog

Prevent Your Members from Going Dark

How to Prevent Your Members from "Going Dark" This Holiday Season

Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible.

Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

So how can your association or chamber still engage with members, even during the busy holiday season? Here are a few tips:

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Association Pros: What's Your Why?

Posted by Callie Walker

What's Your Why Blog Post

Regardless of what industry you work in or what your particular role is, it is SO easy to get lost in your day-to-day.

We need to send out that email.

Have the lanyards come in yet?

Is everything in place for tomorrow’s webinar? How many registrations do we currently have?

The list of “need-tos” goes on and on and on and on…

But you know what that often leads to? Association burnout.

Those tasks become just that: seemingly never-ending tasks. And that can make carrying on not only difficult, but downright discouraging.

We’ve all been there, which is why I urge you to take a step back and look at the big picture. What’s your why? Why do you REALLY do what you do? Why do you wake up early and go that extra mile? Why do you volunteer on top of working a full-time job? What lights that fire in you?

We all have a why, and when things get overwhelming, it’s important to remember what that why is. Write it down. Hang it up at your desk. Make it your computer background. And more importantly, share it with your team. Your why will not only keep you going, but it will make your association better. Trust us! Because what’s done in passion is done well.

Speaking of your why, we’d love to hear what yours is! In fact, we’re hosting a “What’s Your Why?” contest, and the winner will receive a FREE registration to MC LIVE! (plus flight and hotel expenses)! Click here for “What’s Your Why?” contest details.

Still not sure what a “why” really looks like? Here’s our President and CEO, Mark Sedgley’s:

Ok, now it’s your turn. Association pros, what’s YOUR why?

Topics: Small Staff Chatter, association management, membership management

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