Have you heard within five years, Facebook will be primarily video? That’s what Mark Zuckerberg seems to think. And with Facebook Live now a part of the social media toolbox, he may not be far off.
But if that’s the case, where does that leave your association? If you’re not currently producing videos, you may want to start.
Not sure how? Check out these quick dos and don’ts:
DO use the tools available to you
Contrary to popular belief, you don’t have to be super techy to make a great video. If all you have is your cell phone, use that! Turn on Facebook Live and get to filming.
Not sure how to use Facebook Live? Check out our post, Understanding Facebook Live: A Guide for Associations.
DON’T be afraid to ask for help
You may not have experience making videos, but your members might. Why not ask for a few volunteers? Or if that doesn’t work, consider reaching out to another organization and co-producing a video. Together, I’m sure you can come up with something great.
DO make several types of videos
Videos are all about engaging your members, and if you want to continue engaging them, you need to switch things up. That means offering a mix of videos. Think interviews, behind-the-scenes, event livestreams, etc. The more you have, the better.
(Note: If you’re at a loss for ideas, check out this post, 15 Ideas for Easy, Sharable Video Content.)
DON’T forget your mission
Last but not least, don’t forget your organization’s mission. Don’t get so caught up in creating videos that you forget why you’re even doing them. Is it to better your industry? To bring people together? To lobby for a cause? All of the above? Whatever it is, make sure your videos align.
Now at the end of the day, videos are all about engaging your members - but they’re definitely not the only tactic. Want more ideas for generating member engagement? Check out our free Member Engagement Guide below!