Regardless of where you stand with new member onboarding (you have a solid strategy in place or you’re still trying to get a process sorted out), there’s ALWAYS room for improvement. And it’s worth dedicating some time to, given that new member onboarding directly plays into membership retention.
Association Views
The marketing world is constantly changing. There are always new tools and tactics popping up. So how do you know which ones you should be jumping...
Association Leadership
More and more people are engaging in - and even seeking out - remote work. It’s a trend that doesn’t seem to be slowing down anytime soon.
But...
Member Engagement
If you’re a football fan, then you’re probably already aware that this is the NFL’s 100th Season. To celebrate, the league has organized a number...
Member Retention
Value is at the core of member retention. If a member doesn’t feel like they’re getting value from your organization, they’re likely to let their...
Social Media For Associations
By now, you know your organization needs to be active on social media, but there’s a problem: You don’t have anyone on staff to actually manage...
Member Retention
There are a TON of best practices regarding membership renewals, but when it comes to outreach and letting your members know when it’s time (and...
Social Media For Associations
We often talk about best practices for social media; what you should be doing. But it’s also important to be mindful of the no-nos; what...
Small Staff Chatter
Having a mentoring program at your association or chamber has clear member value. Not only can your mentors give back to an organization...
Social Media For Associations
Is your association or chamber of commerce on LinkedIn? If not, we highly recommend creating a company page. Not only does it give your...
Association Views
The purpose of your website is to draw in and engage ALL members and prospects. But let’s talk about your young professional members and...
Association Leadership
A few weeks ago, I was able to attend HubSpot’s annual conference, INBOUND, in Boston. It’s a four-day event with TONS of educational...
Small Staff Chatter
Your non-dues revenue strategy should be ever-evolving. And with fall right around the corner, what better time to try a few new tactics?
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