The following blog post was written by Association Analytics, an industry leader in data analysis and management products, services, and training.
An analytics strategy offers many benefits to your organization and now more than never, analytics is changing the way organizations run their day-to-day operations.
For your organization to stay relevant in the minds of your members, your team needs an analytics strategy to guide the decisions, so you can deliver an optimal customer experience. Without a proper analytics strategy, you’ll see a loss in productivity among your team members, incorrect decisions being made, and an incohesive customer experience.
With these costs in mind, it’s worthwhile for your team to invest the time and money into an analytics strategy.
Wondering how to even proceed with developing an analytics strategy? Consider breaking it up into these four focus areas: