MC Talks
The MemberClicks Blog

If there’s one thing we all have in common, it’s lack of time. There just never seems to be enough hours in the day! And your members likely feel that too, which can sometimes put a strain on overall member engagement. (Engaging with your organization takes time.)

Enter micro-learning opportunities. These are basically the same online learning opps you’re likely offering now, but in a shortened, more easily-digestible format. And they’re incredibly appealing because they’re valuable, but also easy on the calendar - and who doesn’t want that?!

Not sure what micro-learning opportunities actually look like? Here are three to consider offering at your organization in 2019:

Partnerships can be beneficial to just about every company and organization. They’re how you expand your reach, maximize your resources, and provide your members with additional value.

But what types of companies and organizations should you be partnering with? Are there opportunities out there that you haven’t even considered?

Below are three types of partnerships we recommend evaluating - and possibly even forming - in 2019:

Reporting is one of the most valuable tools you have in your association’s toolbox. With reports, you can gain the insights needed to better your organization - and who doesn’t want that?!

But are you fully leveraging the power of reporting? Are you pulling the right reports to garner the right data? Below are three reports we believe ALL associations need:

Just about every company and organization has an off season. There’s an off season for travel destinations, sports teams, retailers, etc. It just comes with the territory. (You can’t be hustling and bustling with offerings and events all the time.)

But that’s okay! Even during your slower seasons, you can still do things to keep your members interested and engaged. Below are just a few ideas:

You’ve heard of most valuable players. They’re the stars of a team; the ones who directly impact the team’s success. Well today, we’re talking about most valuable members.

How do you determine who your most valuable members are? For every organization, the answer varies. For some, they’re the members who’ve been around the longest. For others, they’re the members who are the most engaged (attend the most events, volunteer, hold a committee position, etc.).

With a new year comes new resolutions. They’re different for everyone, but quite often, there’s at least some common ground. (For example, exercise more, read more, save more money, etc.)

So then, how can your organization help your members achieve their New Year’s resolutions? Read on for a few ideas:

Nowadays, it seems like everything is going digital - including events. More and more companies and organizations are hosting virtual events and more and more people seem to be attending those events. But does that mean your organization should move from a traditional in-person conference to a virtual one?

If you’ve been pondering the idea of hosting a virtual conference at your organization for a while now, 2019 may be the year to give it shot. But before doing so, we encourage you to ask yourself the following four questions:

With a new year comes a fresh start - positive change. But with all change comes the need to adapt.

What “newness” are you expecting in 2019? New staff? New members? (Hopefully!) New technology? Below are a few tips and best practices for adapting:

The following blog post was originally published on 1/24/18, but updated 1/2/19 for added value.

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

The following blog post was originally published on 11/10/16, but updated 12/31/18 for added value.

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.)

But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

Not sure what to include in your next (or future) newsletter(s)? Below are a few content ideas: