MC Talks
The MemberClicks Blog

The talent acquisition process all begins with writing an accurate job description. But the type of applicants you get depends heavily on how you craft that description.

You obviously want the best of the best, so to attract those folks, we recommend steering clear of these three common mistakes:

Our video series, The Highlight Reel, is back! And this time, we’re talking all about best practices for membership renewal reminder emails.

What exactly should you say in those emails? And at what point do you stop sending them if a member lapses?

Learn all of that - and more - in our short video below:

You already know the importance of collecting member feedback, but actually doing so is MUCH easier said than done. You can create and distribute surveys all day long, but if your members don’t complete them, well...you’re a bit stuck.

Enter micro-surveys. Micro-surveys are incredibly short surveys (think one to three questions) designed to capture quick feedback. And what’s great about them is not only are they easy for your members to fill out, but they’re also easy for you create.

Below are four outlets for experimenting with micro-surveys:

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

It seems like Instagram has been the talk of the social media world lately. But is it really a good fit for your organization? Or, is it like Snapchat in the sense that it might be a “nice to have,” but only if 1) a majority of your members are using it, and 2) you have the resources (staff, content, etc.) to make it work?

Well, let us start by saying when it comes to social media success, you get out what you put in. Regardless of platform, you have to put in some time and thought to see results. And while every organization and industry is different, overall, Instagram is worth putting some time and thought into. Here’s why:

You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing - and particularly, marketing to young professionals - how you say things is key.  

To successfully communicate with both prospective young professional members and your existing young professional members, we highly recommend being mindful of the following:

Staff meetings are certainly important, but for those that occur on a regular basis, they can sometimes get, well...dull. And dull meetings typically mean unengaged (and/or uninspired) participants.

So how can you make your staff meetings a little more fun? Is that even possible? Yes! Check out these tactics to spark some energy into not only your meeting, but those attending as well:

Regardless of what position you hold at your association or chamber of commerce, chances are, at some point in time, you’re going to find yourself in a position where you have to speak in front of a crowd. Maybe it’s presenting a speaker at your annual conference. Or perhaps it’s making an announcement at your quarterly luncheon. It may even be presenting something important in front of your board of directors.

Whatever it is, it’s probably a little anxiety-inducing. But the good news is, that’s totally normal, and there ARE tips for overcoming those fears and delivering a top-notch presentation. Take a look:

Perhaps you’ve heard the term “AMC” before, short for association management company. But what is an AMC? Well, according to the AMC Institute, an AMC is “a for-profit business that manages associations to help them grow and prosper.”

Sounds great, you might be thinking. But how do I know if I really need an AMC? Couldn’t we all use help with management to a certain extent?

Yes, BUT...if any of the following sound a little too familiar, it may be time to seriously consider seeking the help of an AMC:

If you’re like most associations and chambers of commerce, you likely rely on volunteers quite heavily. But the (never-ending) process of finding - and keeping - volunteers is certainly a challenge, which is why it’s crucial to put some serious thought into your volunteer management style.

In fact, when working with volunteers, to ensure long-term success for both you and the volunteer, we highly recommend asking yourself the following four questions: