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MC Talks
The MemberClicks Blog

Fresh Marketing Ideas for Spring

3 Fresh Marketing Ideas to Try at Your Organization This Spring

We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring:

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Job Hunt Services Your Young Professional Members WANT

Your youngest members - especially recent graduates - probably have one thing predominantly on their mind:

Find. A. Job!

Job hunting can almost feel like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, prepping for interviews...it takes a lot of time.

Consider providing these valuable services to help your young professional members on their hunt (and engage them along the way, too):

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Generate More Revenue by Adding Videography to Your Events

Video content is on the rise - and has been for a while! In fact, it’s estimated that this year, video will make up 80 percent of internet traffic.

If your association or chamber hasn’t taken the dive into video yet, now is definitely the time. And it’s easy, with a specific type of content you’re already producing: your events!

Have you ever considered filming your event sessions? Tagging videography services onto your events opens up a whole new avenue for revenue growth. How?

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3 Different Types of Member Recruitment Events to Try

Planning events specifically for recruitment can be really effective - after all, communicating membership value is a whole lot easier in person. But, to make them as effective as they can be (and worth the planning effort), they should go above and beyond what you might normally do for a typical networking event.

Strapped for ideas? Here are a few refreshing ways to engage your prospects face-to-face with current members:

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5 Signs You’re Ready for a Learning Management System

Learning management systems are flexible enough to make an impact on your organization (and its members) in a number of different ways.

Content management? Check.

Continuing education tracking? Check.

Revenue generation? Check.

And that only scratches the surface. If you’ve been considering an LMS, but aren’t sure the time is right, here are five signs your organization is ready for one:

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3 Suggestions for Using Your MemberClicks Help Options

If you’ve been a MemberClicks customer for a while, you already know that our Help Team is made up of some pretty calm, cool, collected, and helpful Clickers. But beyond answering your support tickets, they (along with our Customer Success team) work to create product knowledge and training content that’ll enhance your overall MemberClicks experience!

If you’re looking for some guidance, we recommend starting here:

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How to Create a Proposal That’ll Sell Website Advertising FAST

Your association or chamber website is a hot commodity. People in your industry or community (not just members) visit your website looking for valuable information. And, between directory listings, banner ads, sponsorships, etc., there are a number of different ways advertisers can display their message.

So, you know that digital advertising is a great way to generate non-dues revenue...but you also know it can be time-consuming (on top of everything else on your plate). The trick to getting a quicker “yes” is showing your prospective advertisers the value of placement on your website right away. To do that, here are four things to include in your proposals:

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Meet Members Where They Are (Literally): Online Meeting Checklist

We talk a lot about meeting members where they are, but usually in the context of talking to them about your benefits based on where they are in life or their career.

Well today, let’s talk about meeting members where they literally are with online meetings. There are so many great tools for hosting online meetings that there’s really no reason NOT to host some (if not all) of your meetings with the opportunity to join remotely. Why?

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Want to Engage Young Professionals? Try Instagram Stories!

Reaching, acquiring, and engaging young professional members is a constant challenge. And that makes sense when you think about how each generation comes with new and exciting (and possibly confusing) ways to communicate with them.

One channel that’s been engaging for this current generation is Instagram - and Instagram Stories, in particular. If you’re not familiar, Stories is a feature in the Instagram app that allows users to post pictures, videos, and text “stories” that’ll disappear 24 hours after posting.

And it’s no wonder they’re so engaging - it’s an easy way to flip through content and, with all of the tools designed specifically for engagement, there’s a LOT an account can do to, well, tell its story.

It may seem overwhelming at first, but if your organization is already active on Instagram, we encourage you to dive in and give Stories a shot. Here are some tips to get you started:

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Our Checklist for Maintaining a Mobile-Friendly Website

Did you know that in the last two years, over 50 percent of website traffic has come from mobile devices? Fifty percent!!

That means that half the time, your website visitors (members and non-members) are viewing your content on a smartphone or tablet. And the fact is, how your website shows up on a phone is much different than the way it shows up on a desktop, so you need to consider all the angles when making changes and updates. Think about it:

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Mark Your Calendar! Q2-2019 Training Opportunities & Events

We’re at it again! Event season is heating up, so we’re hitting the road to man trade show booths, host sessions, and simply attend!

We can’t wait to see you out and about. Read on to find out where we’ll be in April, May and June - and to view your online training opportunities in those months, too!

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