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The MemberClicks Blog

Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Behind the Scenes: An Inside Look at the MemberClicks Offices

Over the last year, all three of our locations - Atlanta, Indianapolis, and Vancouver - have moved into bigger, more functional offices. (Emphasis on the fun in functional!)

This week, we wanted to share a peek at our homes away from home, along with some cool facts about each city:

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How to Improve Association Transparency and Break Down Silos

“Our departments are too siloed.”

“I don’t understand how my role makes an impact.”

“There isn’t enough transparency!”

Sound familiar? It can get easy to become so focused on our initiatives that we put our head down and barrel through - especially when times are busy and resources are limited. That said, this approach often leads to an unnecessary disconnect among staff.

There are a few things we do here at MemberClicks that help bring us all together. After all, transparency is one of our seven core values - and having three locations plus a number of remote employees demands it! See if any of these initiatives could work for your association:

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Help New Staff Get Comfortable with Using Your Database: 4 Keys

Starting a new job can be intimidating, especially having to learn new processes and systems. And as an association veteran, it can be equally intimidating for you to have a new staff member poking around your database!

That’s one of the reasons why we offer so many different ways to train on your system, because we recognize that you may have staff who come and go throughout the year. And when it comes to getting new staff up to speed, introducing them to your database should be near the top of your list! Here are a few ways to do just that:

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What to Learn From the Members Who DON’T Join (And How to Use It)

If your association or chamber is like most, you go through a certain process to sell memberships. At some point in this process, the potential member will ultimately decide to join - or not join.

If they join, you’ll be well on your way to new member onboarding, and recording information on why they joined so you can deliver benefits and gain valuable member intelligence.

But what if they don’t join? What can you learn from these potential members? Plenty!

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Meet the Product Team!

Responsible for managing and planning the technology you know and love, the MemberClicks Product team is made up of curious, tenacious, caring Clickers. Their task is to understand your challenges on deep level, create a blueprint for our engineering team, and thoroughly test the solutions they come up with before releasing to you! Know that every time you use one of our products, you’re logging into something this team has put their heart and soul into. (Heck, they ARE our heart and soul!)

Everyone, meet the Product team!

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Delivering Your Valuable Industry Content to Members: 5 Tips

An inherent benefit to joining any association is the amount of industry knowledge that comes along with membership. This knowledge comes in a few different forms: A network of peers (aka, other members), connections made throughout the industry, and the resources that YOU provide!

Depending on how long your association has been around (or the nature of the industry), it’s probably safe to say those resources are plentiful - and incredibly valuable! But it’s not always easy to get members to take advantage of this particular benefit. Here are some tips for doing just that:

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Universal Software Tips: Freshen Up Your Database for 2019

When’s the last time you made an organization-wide effort to clean up your database? We understand - just thinking about it sounds daunting!

But, taking time once a year to ensure that your data is accurate (as much as possible, anyway) and clear out any unnecessary information allows you to use your database as intended! Whether you’re using MemberClicks or WebLink, we have a few suggestions for cleaning up your data, internally and externally:

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5 Things Your Association NEEDS in a Learning Management System

We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information. (Not to mention keeping track of who’s viewing what.)

That’s where a Learning Management System, or LMS, comes in. An LMS is a software solution that will house all of your resources in one place, giving specific access to different groups. An LMS is a no-brainer addition to any association, but here are five important things to look for in yours:

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How to Use Association Website Analytics for Member Recruitment

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on.

How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

Here's our thoughts on what data to pull on a regular basis, and how to use it:

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Training 101: Becoming Your Association’s Software Power User

MemberClicks has a number of different software training opportunities. In person, online, trainer lead, user lead, custom...it certainly doesn’t stop after onboarding!

Staying updated on the ins and outs of your association management software is important for using it to effectively grow your organization. Each solution is like a living, breathing thing: We regularly make updates and add features with your needs in mind. And, as your organization’s goals change, you may find you need training on different functionality!

There’s something for everyone, whether you’re a seasoned pro or brand new to the industry. Check out what we have going on and make 2019 YOUR year to become a power user:

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