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MC Talks
The MemberClicks Blog

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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12 Tips for Attending MC LIVE!

First time attending a user conference? Or has it been a while? A user conference differs from others because it’s meant for you, the user, to go home with more confidence to use your database in a way that will transform your organization.

And with MC LIVE! right around the corner, I have a few pieces of advice to get the most out of your experience:

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3 Ways to Get Members to Recommend Your Association

How many times have you been talking to a new member who said they were encouraged by an existing member to join? I bet it’s nice to hear that someone is talking you up!

But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues? It’s important to recognize that those happy members can be an effective extension of your marketing efforts.

Even more important: You have to give something in order to get that referral! Here are a few things you can give members in exchange for the kind words:

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Leveraging Your Own Event for Membership Sales: 4 Steps

Your own events are a great place to recruit new members! They’re high energy, you get to interact with your prospects face-to-face, and they get to experience first hand what it’s like to be a member!

Now I know what you’re thinking: Ugh. Planning this event is time consuming enough, how do I add in recruitment efforts and stay sane?

We’ve come up with a few steps from promotion through event follow-up where you can easily splice in some attention to your prospects! Check it out:

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Easily Generate Non-Dues Revenue With FinTech Your Members NEED

Did you hear the news? MemberClicks recently extended its partnership with Payscape, our preferred payment processor!

As part of this partnership extension, we’ve introduced the Payscape Affiliate Partner Program. This is a revenue-share agreement designed to help you generate thousands in non-dues revenue a year while providing financial technology benefits to your members. All you have to do is sign on and - quite literally - sit back, relax, and watch the revenue roll in. (I know, we were shocked as well.)

And don’t worry - if you already work with a payment processor you love, you don’t have to switch in order to join the program!

Interested? Check out these details:

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Meet the Operations Team!

Chances are, as a MemberClicks customer, you haven’t interacted much with anyone on our Operations team - and that’s a shame! These Clickers literally keep our business running. From managing company finances to saving us when technology doesn’t want to work to keeping us constantly stocked with the essentials (aka, coffee) and more, we would be absolutely lost without them!

Introducing, the MemberClicks Operations Team!

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Instating a Multi-Year Dues Option: Why and How

If your organization is struggling to bring in new members, it may be time to look at reworking a few fundamentals. Take your dues options: What kind of flexibility is there for members and potential members?

Sometimes, ya gotta get creative! Many organizations are finding success in a multi-year dues option, where members can receive a discount when paying for three to five years at once. Here’s our take on why you should consider instating a multi-year dues option, and how:

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Winning Back Lapsed Members: Solutions for Non-Renewal Reasons

Former members represent a whole pool of potential new members who are a little easier to recruit. Why? They’re already familiar with your organization, so you don’t have to spend time explaining who you are and what you do!

That said, they left for a reason. Here are a few solutions for overcoming common non-renewal reasons when reaching out to your lapsed members:

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Mark Your Calendars! September and October Events & Training

We’re coming off a hot summer of events and trade shows, and it sure isn’t lightening up any this Fall! Here’s where we’re going to be - and where we hope to see you!

But first - let’s take a look at some upcoming opportunities for training and best practices on the system YOU use every day:

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7 Questions for Vetting an Association Consultant

Considering hiring a consultant for your organization? Consultants can be an extremely beneficial outside perspective to incorporate into a specific project, or even a long-term strategy!

That said, some simply are better than others - and you want to make sure you’re spending association time and money wisely. As you dive into first meetings and interviews, here are a few questions you might want to ask to vet your potential consultants before you sign a contract:

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[Guest Post] 50 Fundraising Ideas for Associations

This post was originally written by Alex McCandless at Payscape.

While typically for a good cause, fundraising and donation gathering can be quite the task. But the efforts and long hours put in pay off in the long run!

Did you know...

  • Organizations that actively use crowdfunding techniques average over $50,000 in annual contributions?
  • The average one-time gift to a nonprofit is $82?
  • For every 1,000 web visitors, a nonprofit with online donation capabilities raises $612?

If these quick stats aren’t enough to get you pumped for crowdsourcing success, take a look at these 50 fundraising ideas to help get the creative donation juices flowing!

(And note: If lack of time is your biggest issue when it comes to creating and implementing a non-dues revenue strategy, put technology to work! Consider entering into a revenue-share agreement that both you and your members can benefit from. More about that here.)

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