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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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Engage Young Professionals with These 3 Types of Social Content

It’s no secret that younger generations (Millennials, Gen Z) spend a lot of time on social media. As those generations grow up, join your organization, and move into leadership roles in your industry, it’ll become even more important for your organization to have a strategy for using social media to engage them.

Part of that means trying new things! By monitoring a variety of accounts on each social platform, you can easily pick out new trends that are resonating with young professionals and explore how they fit into your organization’s current strategy.

To help get you started, we’ve outlined three different types of social media content that are great for engagement:

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4 Tips for Getting the Most out of Your Time with MC Trainers

Whatever MemberClicks product(s) you use, regularly attending training will keep your database and processes in tip-top shape. How? Our training content is constantly evolving alongside our products. So, while what you’ll learn today is surely valuable, there will be more to learn a year from now as features and functionality are updated!

Similarly, your association’s or chamber’s goals evolve too, right? Our trainers want to help you achieve them. That’s why we offer so many opportunities - from online webinars to in-person events, and even on-site visits to your office - for us to work together and come up with a game plan for using your database and other tools.

So yeah, training time is valuable! And you want to make the most of it. However you choose to take advantage of training, we have a few suggestions:

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Mark Your Calendar! Q3-2019 Training Opportunities & Events

It’s that time of year again where some Clickers are on the road more than they are in the office - but that’s MORE than ok, we’re excited to see you out and about!

But first, let’s talk database training. Here are the opportunities you’ll have to stay up-to-date on your system this quarter:

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How to Make Your New Members Feel Welcome

Joining a new organization is intimidating for a lot of people - especially if they don’t know any current members. Flying solo can make it extremely difficult to find the motivation to go to events, attend meetings, and, in general, engage.

And even if they do know some folks, well, you still want to start their membership experience off on the right foot! That’s why it’s SO important that your association is very intentional with making new members feel welcome and see the benefits of joining right away. Doing so will go a long way toward increasing that retention rate!

Here are a few ideas for making your newest members feel a part of the group from the beginning:

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GiGi’s Playhouse: Our 2019 MC Cares Initiative!

At MemberClicks, we’re all about the mission: Yours, ours, and those of organizations making an impact in our local communities! (Atlanta, Indianapolis, and Vancouver.)

That’s why we developed MC Cares, our employee volunteer initiative where Clickers have multiple volunteer opportunities with one particular organization all year. This year, we’re thrilled to be working with an organization close to our hearts: GiGi’s Playhouse!

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How to Repurpose Association Content (and Why You Should)

Whitepapers, reports, webinars, videos, blogs: If your association is like most, you probably produce a lot of valuable industry content for your members. And, again, if your association is like most, you may feel overwhelmed by the idea of continually creating content to keep your members engaged. (Not to mention, keeping your prospective members interested.)

Well, what if I told you there was an easier way?

Repurposing your content - rather than always creating new resources from scratch - will make your content strategy more...well, strategic. Think about it:

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How to Help Your Members Justify Event Attendance

The barrier between a member learning about your event and registering is often being able to justify the cost to their boss. This especially holds true for daytime, multi-day, or out-of-town events since your member will be spending time away from the office.

And in most cases, the member isn’t going to think about coming to you for help - so you need to be proactive about it. How?

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Winter is Over: Lessons from the Last Season of Game of Thrones

After nearly a decade, eight seasons, and over 70 hours of medieval fantasy, battles, and scheming...HBO’s Game of Thrones came to an end last night.

And you probably know that even if you haven’t watched a second of the show because it’s all anyone can talk about. In fact, with all the discussion around this last season alone, I’ve identified five important lessons for any organization hoping to keep its fans (aka, your members) happy.

Note: I promise this is 100% spoiler-free!

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Hosting a Green Event: Tips for Being Environmentally Friendly

More and more people are paying attention to the “carbon footprint” of the organizations that they interact with. That means your members - especially those in younger generations - are definitely noticing when you make an effort to be conscious of yours.

One area to be particularly careful with? Your events. There are a lot of details along the planning, preparing, and executing journey that, with some care and attention, could make your event a whole lot more “green.” Start by getting in the habit of thinking about these things with each event you host:

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How to Leverage This Member Acquisition Secret Weapon

Have you ever thought of your online member directory as a place to actually prospect for new members?

Well if you haven’t, I’m here to tell you that you’re missing out!

Believe it or not, your online member directory is a unique member acquisition tool. Not only is it a tangible example of membership value, but it can also help identify which prospective members you should consider reaching out to. Here’s how to leverage yours to its fullest:

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