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Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

As the focus shifts from Millennials to Generation Z, we begin to see the stereotypes and biases for our generation form. While some are perfect in depicting our technologically-savvy group of individuals, many stray a little far from the truth. As a Gen Z-er myself, I’ve selected a few “facts,” or more accurately -- misconceptions about my generation that I would like to dive into a little further.

Whenever you see the MemberClicks brand, your first experience always begins with our Marketing team. Each member of our Marketing team uniquely strives to ensure MemberClicks remains shockingly refreshing to each and every one of you. Why? Because they take it personally! This ranges from designing our brand and organizing our industry presence to brainstorming new relevant content ideas and analyzing industry trends.