You’ve got mail! But that doesn’t mean you’re going to open it, right? So how can you be sure that your members will?
Well, we can help! We’ve got a few quick tips for getting “in” with your members’ inboxes – a few best practices for email marketing and engagement. Take a look!
Create a compelling subject line
When creating a subject line, think of it like a headline on a newspaper. It should be relevant, interesting, and accurate without being too over the top. After all, you don’t want your email coming across as spam. You may even want to include your organization’s name to make it easily identifiable.
Personalize your message
Without personalization, your email may come across as junk mail. Now I know what you’re thinking, “Sure, personalization is great, but that just isn’t possible with 1,500 plus members.” But let me tell you, with an association management system, email personalization can actually be a breeze.
An AMS can integrate with your organization’s database, allowing you to pull any of the member data you’re tracking into a clean and personalized email. Names, dates, prices, etc. You name it, an AMS can pull it. And remember – the more personalized your email is, the more likely your members are to read it.
Provide a call-to-action
You can’t expect your members to do something if you never ask. That’s why calls-to-action are so important. CTAs are words or phrases that try to provoke an immediate response, such as “click here” or “call today.”
Calls-to-action work best when they’re not too complicated. Don’t give your members too many action options, such as “call our office today or visit our website to subscribe to our monthly newsletter.” Keep it simple with a basic “subscribe here” link or button.
Send yourself a test
Before sending an email out, always, always, always test it. Just as websites can look different in different web browsers, emails can look different in different email services. Send yourself a test in Gmail as well as Outlook to make sure everything appears as it should.
For more email marketing best practices, download our free guide below!