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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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5 Ways to Celebrate the Diversity in Your Association

Posted by Sarah Hill

“Diversity” is a buzz word these days, and for good reason. Having a diverse membership goes a long way into ensuring future success for your association! Here are five ways to make your diversity work for you.

Five Ways to Celebrate the Diversity in Your Association

1)   Share the skills

One of the most obvious beauties of having a diverse membership is that there’s a mix of skills and experience at your (and your other members') fingertips. Encourage your members to share those skills and how they are useful! Casual, informal events like speed networking or meet and greets are a great way to encourage your members to offer different perspectives and opportunities for growth.


2)   Start Special Interest Groups

If you find that you have a bunch of members with a specific skill set or interest, invite them to organize in a smaller special interest group! Not only will that encourage leadership, but it will also give other members who are interested in the same skills a chance to join and soak up all that knowledge without bogging down the calendar with events that might only appeal to a handful of people.


3)   Expand the network

Members with different backgrounds could have possibly made their careers paths in different ways. Encourage members to share stories and contacts! You never know which introduction could lead to an invaluable connection.


4)   Mix up the events

Everyone likely has a different event that really spoke to him or her. Ask around and find out the elements that really stood out in successful events in the past. Then see if they will work for you. Keeping events fresh and interesting is always a challenge, so tap the brains you have!


5)   Marketing

You don’t want to brag about your diversity but having members from different backgrounds and in different career paths is certainly a selling point, especially to potential members. Make sure that you emphasize your association’s diversity when recruiting new members. The member benefits should be obvious!


Need some more help with those amazing, diverse events? Download our free Event planning check list and make it simple!

Download our Event Checklist!

Topics: association management, association leadership, small staff association, membership management, Small Staff Chatter

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