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Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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CAE FAQs: What You Need to Know

Posted by Callie Walker

CAE FAQs.jpg

If you’ve been in the association industry for a while, you’ve likely heard about the Certified Association Executive (CAE) program. You know it’s a pretty prestigious credential, but aside from that, what exactly does that process/accreditation entail? Should you pursue it?

Today, we’re going over the basics: CAE FAQs and what you need to know:

What exactly is the CAE?

The CAE program is designed to enhance professional performance and identify individuals who have the knowledge and expertise to manage an association in today’s challenging environment.

The CAE exam is based on nine key areas of association management: 

  1. Strategic management
  2. Governance and structure
  3. Membership development
  4. Programs, products, and services
  5. Leadership
  6. Administration
  7. Knowledge management and research
  8. Public policy, government relations, and coalition building
  9. Marketing, public relations, and communications

Why should I pursue the CAE credential?

There are a number of reasons to pursue the CAE credential. For example, professional development, career advancement, professional pride (the program is highly recognized and highly valuable), etc.

It’s also worth mentioning that there are a number of opportunities (leadership opportunities, events, etc.) reserved for CAE recipients only. All the more reason to explore that path!

How do I get the CAE credential?

Obtaining the CAE is a three-part process: 

  1. Candidates must meet eligibility requirements and submit an application
  2. Candidates must sit for and pass the CAE exam
  3. Once candidates have obtained the CAE credential, they must then maintain it by fulfilling certification renewal requirements every three years

How much does it cost?

If you’re a member of the American Society of Association Executives (ASAE), the application fee for the CAE is $500. If you’re not a member, it’s $750. (All the more reason to become a member!)

**Plus, if you’re a member of ASAE, you can actually access a wide array of study materials/resources.

When is the exam offered?

The CAE exam is offered twice a year: on the first Friday in May and on the first Friday in December. (Check out the full CAE exam schedule here.) 

Want to learn more about the CAE program? Visit ASAE’s website for a full program breakdown!

Topics: Small Staff Chatter, ASAE, association leadership, association management

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