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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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Dealing with a Difficult Board: 4 Tactics to Try

Posted by Callie Walker

MC LIVE! Recap - Dealing with a Difficult Board

Raise your hand if working with your board is like pulling teeth? Or a headache waiting to happen?

Ok, maybe don’t raise your hand (board members could be looking!). But we get it, boards are tough - and you’re certainly not alone!

That’s why DJ Muller, Chief Strategy Officer at MemberClicks, dedicated his breakout session at MC LIVE! to best practices for dealing with a difficult board (which he referred to as more of a therapy session).

Today, we’re bringing a little bit of that therapeutic advice to you. While Muller outlined several key tactics worth trying, here are four in particular that could have a major impact not only on how, but how well you work with your board:

1. Create a board guide to set expectations

To set both you and your board members up for success (and minimize tension and frustrations between the two), start by creating a guide that clearly outlines the role of the board as an entity, as well as individual expectations. You’ll want to include why the board exists, what board members’ individual responsibilities are, details regarding governance, key staff roles and expectations, etc.

Not only does this help board members know what they’re getting into, but it gives you and your staff members something to reference should a board member start to overstep their boundaries.

2. Think of board members as resources, as a true part of the team

Too often, association and chamber professionals view the board as some obstacle they have to overcome. But rather than adopting and maintaining that mindset, think of your board members as additional resources. Get to know them! What’s their background? What experience do they have that could help you and/or your organization? Have they ever worked for an association or chamber before?

Everyone brings something to the table. Figure out what that is for each of your board members and leverage those strengths!

3. Prepare for board meetings (Remember, YOU are the expert)

While some people like surprises, board members in meetings typically do not. To make your meetings go as smoothly as possible, create a board packet with key discussion points and distribute that packet to all involved parties (both staff and board members) prior to the actual meeting. Request that all questions and/or objections be brought to the table before the meeting so that discussions during the meeting can be more productive. And one more tip: If possible, limit your strategic topics to three or less, per board meeting. This will help keep people focused and ensure more decisions are actually made (rather than just discussed).

4. Start with your “why” in meetings

Board meetings (and members) are notorious for getting caught up in the nitty-gritty; the details that, really, should be left up to staff. To set the tone for your meeting (and minimize unnecessary back-and-forth), start each meeting with your organization’s “why.” Your why is your mission; it’s why you do what you do, and often, it’s fueled by passion.

For example, at MemberClicks, our why is to empower member-based organizations to thrive through refreshing technology and a heart for service. That’s why we really come to work every day.

If you can identify your organization’s why and remind people of that at the beginning of each board meeting, you’re much more likely to start off (and stay) on the same page and better see eye-to-eye.

Managing a difficult board is just that: difficult! There are a number of things that lead to disagreement. That said, if technology is one of those painful discussion points, allow us to help! Check out our free guide below for getting your board on board with a new technology system (mainly, a membership management system)!

How to Get Your Board on Board  How to work smoothly with your board when shopping for an AMS Download this guide

Topics: association leadership, Association Views, board of directors

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