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Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Did Someone Say More Non-Dues Revenue?

Posted by Callie Walker

Payscape - More Non-Dues Revenue

It’s the topic that never seems to tire: non-dues revenue.

How can we generate more?
How can we improve upon the initiatives we’re already executing?
What new tactics and ideas should we try?

While we could go on and on and on about non-dues revenue ideas, today, we wanted to focus on just one: financial technology.

What do you mean by financial technology?

If you have members who sell products and/or services for a living (for example, a spa owner or a plumber), they need to be able to conduct fast, reliable, and secure payment processing transactions.

Enter financial technology, or “FinTech” for short. Most companies NEED some kind of financial technology in place to run transactions and, well, their business!

Ok, but how does that overlap with my organization (and impact non-dues revenue)?

Your organization strives to provide your members with value, right? Well one way you can do that is by partnering with a FinTech company (or FinTech provider, rather), and offering that FinTech to your members.

With that FinTech solution, your members could…

  • Accept mobile payments from their customers
  • Create an online shopping cart on their website (that will also allow for sales via Facebook and Instagram)
  • Track and adjust sales, pull reports, manage inventory, etc. via Tablets, Virtual Terminals, Point of Sales Systems, and Software Integrations

Now here’s what’s in it for you: By partnering with a FinTech provider, you’d be entered into a revenue-share agreement, so every time one of your members chooses to utilize that FinTech solution, your organization would receive a portion of that sale. (And if you have a lot of members choosing to use it, well, that’s a lot of extra non-dues revenue!)

How much does it cost to partner with a FinTech solution?

Here’s what’s really cool: It wouldn’t cost you anything to partner with a FinTech provider. Once you partner with them, they would then market their products to your members - so you wouldn’t even have to do the marketing! And then as the sales come in, so would the non-dues revenue.

If a partnership like this is something you think your organization could really benefit from, we highly encourage you to take a look at Payscape, a financial technology provider and our preferred payment processor. In fact, we’ve extended our own partnership with Payscape, so you can now take advantage of the Payscape Affiliate Partner Program and reap the benefits listed above!

Want to know more about Payscape’s Affiliate Partner Program! Just click the link below!

Payscape's Affiliate Partner Program  Financial technology for your members, non-dues revenue for you! Learn more

Topics: MC Insider

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