Onboarding new members is an essential, yet often overlooked, part of the association management process. The likelihood that a new member will engage with your organization – and thus, remain a member of your organization – drops significantly over time. That’s why it’s so crucial to engage with them upfront.
If your association lacks an official new member onboarding process, check out these five tips to help you get started:
Send out a warm welcome message
While this step might seem obvious, you’d be surprised at how many associations get it wrong. Don’t just send new members a standard email welcoming them to your organization. Personalize it! Or better yet, have someone give them a call. New members like to be acknowledged, and they’ll appreciate the effort.
Create content that caters to newcomers
Sure, members join your association because they believe in your mission. But that doesn’t mean they’re familiar with all of the resources you have to offer. Put together some collateral pieces specifically for new members. These can be brochures, fact sheets, infographics or even blog posts. No matter what they are, just make sure they’re informative, and more importantly, valuable.
Create a new member social community
Creating a social community page exclusively for new members is a great way to get newcomers involved in your organization. Not only that, but social communities allow new members to get to know each other. And the more friends a member has in your organization, the more likely they are to stay.
Develop a member-mentoring program
Every organization has brand ambassadors. These are the members that know your organization better than anyone else. They’re your champions. So why not pair your champions with your new members in a member-mentoring program? New members will see the other people’s enthusiasm and be more likely to get involved.
Don’t just welcome new members and send them on their way. Check in with them periodically to make sure everything is ok. For example, two or three months after welcoming a new member, send them an email asking for feedback on your organization. That way, if they have any problems, you can fix them upfront rather than losing that member.
For more tips on retaining new members, download our free member retention guide below!