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Fresh Marketing Ideas for Spring

3 Fresh Marketing Ideas to Try at Your Organization This Spring

We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring:

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Elevated Events: There's an App for That!

Posted by Callie Walker

MCI Conference App Case Study

If you’re like most organizations, events are the second greatest revenue driver for your association or chamber. (Membership dues rank first, of course.) So naturally, you want your events to be as successful - and engaging - as possible!

But what makes a successful and engaging event? Well, there are a number of factors. The biggest is obviously the value that your members and/or prospects will receive from attending (the information they’ll learn, the connections they’ll make, etc.), but aside from that, there’s…

  • Ease of registration
  • Quick, clear onsite communication
  • Perceived value from your vendors/sponsors

And more. How does your association or chamber currently score on those fronts? If the answer isn’t A++, it might be time to embrace a new tool: a conference app.

Now you may already have a conference app in place, but does it integrate with your existing association management system? And not only that, but does it have all the features you currently desire - features that will not only make your job easier, but your attendees’ experience richer?

For the Florida Festivals and Events Association (or FFEA, for short), the answer was no, so they decided to try out MemberClicks’ Conference App (yes, we have one!) for their 24th Annual Convention and Tradeshow.

Did they love it? Yes! They especially loved…

  • How it integrated with their MemberClicks association management system - Whenever someone registered for the event online, their information was automatically added to the attendee list in the app. (This was something FFEA had to do manually before. Yikes.)
  • The content protection feature - With MemberClicks’ Conference App, although anyone could download the app, only people who’d registered for the conference could actually access the information inside. (Believe it or not, this was a feature the app they were using prior did not have. And speaker presentations needed to be protected!)
  • The scavenger hunt feature - The robust nature of the scavenger hunt feature (designed to connect members and exhibitors) allowed FFEA to work with each vendor/sponsor individually and plan meaningful activities that would align with each company’s unique goal. (More on that here.)

And it wasn’t just FFEA staff who loved the app. Their members and exhibitors did too. “We actually had several members ask who our app provider was,” said Suzanne Neve, CEO of FFEA. “Keep in mind, our members are event planners. When event planners ask what conference app you’re using, that’s when you know you have a good product.”

For more on how FFEA fully leveraged MemberClicks’ Conference App, check out our latest case study!

And if you think MemberClicks’ Conference App could be a good fit for YOUR association or chamber’s next event, let’s chat! Click the link below to learn more/get in touch!

MemberClicks' Conference App  Put your event in the palm of your hand! Request information

Topics: MC Insider

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