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Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Event Feedback: 9 Questions You NEED to Ask Your Attendees

Posted by Callie Walker

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You hear us talk a LOT about the importance of post-event surveys - and we stand by that. But that then begs the question: What should you ask your attendees?

We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions).

Check it out!

  • Overall, how would you rate the event? (Interval scale question from very unsatisfactory to very satisfactory)
  • Please rate the following aspects of the event: (Interval scale question from very unsatisfactory to very satisfactory)
    • Date and time
    • Location
    • Speakers
    • Sessions
    • Food and beverages
    • Vendors
  • What did you like most about the event? (Open-ended question)
  • What did you like least about the event? (Open-ended question)
  • How do you think this event could have been improved? (Open-ended question)
  • Was this the first time you attended one of our events? (Yes/no question)
  • Based on your experience at this event, how likely are you to attend future events? (Interval scale question from very likely to not likely)
  • How likely are you to recommend our events to a friend/colleague? (Interval scale question from very likely to not likely)
  • Do you have any other suggestions or comments to help us improve our future events? (Open-ended question)

If you have extra questions you’d like to ask your attendees, by all means, ask! It’s a great way to get honest and accurate feedback. That said, just be mindful of how many questions you ask. The longer your survey is, the less likely people are to complete it.

Want more tips for making the most of your organization’s event? Check out our Complete Guide to Event Planning below! It’s filled with best practices for before, during, and after your event. Plus, it’s free!

Association Event Planning: The Complete Guide  Best practices for before, during, and after an event Download this guide

Topics: Small Staff Chatter, association management, event planning, member engagement

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