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Questions to Add to Member Application

4 Questions to Consider Adding to Your Online Member Application

Having a soon-to-be member fill out a member application on your organization’s website is exciting. More interest! More growth!

But in addition to it being an exciting process, it’s also a great opportunity for your organization to gather information that can help with engagement and retention, as well as future recruitment efforts...as long as you ask the right questions.

In fact, here are four questions you may want to consider adding to your online member application moving forward:  

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Exploring Association Innovation: New Study

Posted by Callie Walker

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“Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations.

That said, it can be done! In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

Want to see how other associations are taking on innovation? Want to learn how they got started and what challenges they faced? If so, this report is for you.

In fact, right off the bat we learned…

  • For there to be association-wide innovation, the CEO has to be on board with innovation minimally. More likely, the CEO has to be an enthusiastic driver of innovation.
  • Very few organizations have pure goals written just for innovation. Those that do are typically large organizations that have VPs of innovation. (Note: Innovation goals are different than strategic goals.)
  • Time and resources are the number one challenge preventing associations from moving forward on all of the great innovative ideas they have.
  • Many associations want to innovate, but they want to do it with no staff additions. (This clearly poses a problem.)

Do any of these bullet points sound familiar? Are you experiencing any of these challenges? If so, see how other associations handled them in the 2016 Association Innovation Research Report.

At the end of the day, innovation is all about keeping your association attractive to existing and potential members. Need help with recruitment, engagement, and retention? Check out our Ultimate Guide to Membership Management below! (Note: It’s FREE!)

The Ultimate Guide to Membership Management  Everything you need to know about managing your membership online, from  acquisition to engagement to retention. Download this guide

Topics: Small Staff Chatter, association leadership, association management

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