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blog.memberclicks.comhubfsMistakes to Avoid in 2019

6 Mistakes to Avoid at Your Association or Chamber in 2019

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

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Exploring Association Innovation: New Study

Posted by Callie Walker

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“Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations.

That said, it can be done! In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

Want to see how other associations are taking on innovation? Want to learn how they got started and what challenges they faced? If so, this report is for you.

In fact, right off the bat we learned…

  • For there to be association-wide innovation, the CEO has to be on board with innovation minimally. More likely, the CEO has to be an enthusiastic driver of innovation.
  • Very few organizations have pure goals written just for innovation. Those that do are typically large organizations that have VPs of innovation. (Note: Innovation goals are different than strategic goals.)
  • Time and resources are the number one challenge preventing associations from moving forward on all of the great innovative ideas they have.
  • Many associations want to innovate, but they want to do it with no staff additions. (This clearly poses a problem.)

Do any of these bullet points sound familiar? Are you experiencing any of these challenges? If so, see how other associations handled them in the 2016 Association Innovation Research Report.

At the end of the day, innovation is all about keeping your association attractive to existing and potential members. Need help with recruitment, engagement, and retention? Check out our Ultimate Guide to Membership Management below! (Note: It’s FREE!)

The Ultimate Guide to Membership Management  Everything you need to know about managing your membership online, from  acquisition to engagement to retention. Download this guide

Topics: Small Staff Chatter, association leadership, association management

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