We’re all trying to navigate the “new world” we’re living in — a more digital world where the wants, needs, and priorities of just about everyone have shifted.
As an association or chamber professional, that means trying to figure out how to continue providing your members with value, how to continue raising funds when finances are tight across the board, how to encourage renewals and retention when, again, everyone is trying to conserve money...the list goes on and on.
There may not be any straight and narrow answers, but there are best practices and there are more clear directions to take, and those will ALL be uncovered at MC Thrive, a one-day virtual educational experience for association and chamber professionals. (Go ahead and mark your calendars for May 7th!)
We’ve got top-notch speakers who will dive into the following…
Financial Management Budgeting and Forecasting in a COVID-19 World
Not-for-profit organizations and chambers have already been impacted by COVID-19 and the lagging impact of the pandemic will continue into 2021 and potentially 2022. This session will provide an overview of some strategies and tactics to consider to help your staff team work with your board of directors on considering multiple budget planning scenarios given revenue disruption and potential expense reductions.
Adapting Strategic Plans During a Pandemic
The strategic plan you adopted in late 2019 did not include pandemic in the SWOT analysis. You may be so focused on meeting members where they are that you have not thought about your strategic plan. Or, you may feel the plan suddenly is irrelevant and you are chucking it out the window. However, this is the time to engage boards with their Duty of Foresight and bring your strategic plan into the conversation. There is one certainty: associations will be critical in rebuilding the post-pandemic economy, workforce and society. We need to be ready.
Communications Do’s and Don'ts in Times of Uncertainty
We are all doing our best to navigate these once-in-a-lifetime challenges created by COVID-19. This session was specially designed to help you navigate today's challenging times, and also thrive once we all get to hit the proverbial ‘play button’ once again. During this combined session, you’ll create an agile marketing plan and discuss ways to shift your messages and campaigns now and in the future. You’ll then be given a roadmap on the best ways to deliver that message to your audience via digital media.
Member Retention, Renewals, and Recovery
We are in uncharted waters right now, membership organizations have never before been faced with a challenge that potentially affects 100% of your members. What does that actually mean for your association, your chamber, and your members — the true backbone of your organization? Some organizations are reporting a boost in memberships and others are not. Being innovative, empathetic, and creative can help you maintain and grow your membership in a time of need. Hear real-life examples and practical takeaways you can take back and implement right away.
Pivoting on a Dime: How to Turn Your Face-to-Face Event to a Virtual Event in Seven Days
You need to cancel your face-to-face event and you want to know how to go virtual in a short period of time? In this session, we will talk about the steps the Society for Public Health Education took to turn their annual conference into a virtual conference in just seven days. You will learn how to focus on the goals for your virtual event, identify what sessions to make virtual, and prioritize what to give your virtual event partner in order to launch on time. You will also gain insight on lessons learned, what SOPHE did for its virtual exhibit hall and sponsors, how to structure team support for your virtual sessions and use the tools you already have to maximize the virtual learning experience.
Access all five sessions and leave with practical takeaways PLUS up to five CAE credits for only $99! (And yes, group discounts are available!) Learn more and register here!