The Georgia Society of Association Executives (GSAE) recently shared a video regarding member services that add value. The video features Cindy Meehan, CAE, Deputy Director of Member Relations for Emergency Nurses Association, and Brenda Orffer, Director of Member Services for the Washington Health Care Association.
Spoiler alert: This video is GOOD. It’s filled with all kinds of valuable insights regarding how to craft the best membership offerings.
I encourage you to watch the whole video here (it’s only three minutes), but below are just a few key takeaways:
In order to create member services that add value...
- Identify specific groups within your membership - Find out if they have specific needs, and if so, how you can address those needs.
- Use members’ skills - All of your members have unique skill sets. Consider using those skill sets to benefit other members. (The video has a really great example of this.)
- Try new things - Don’t be afraid to explore new platforms/offerings. You might be surprised at what sticks.
- Stay in touch - Being in communication with your members will give you a clear picture of what they want out of your organization.
- Make it personal - Being in direct contact with your members will also add a personal touch. It will give them a specific person at your association who they can get to know.
At the end of the day, you want to provide your members with services they can’t get anywhere else (aka value). This is what’s going to help with your membership retention rates.
Want more tips for boosting membership retention rates? Check out our free Guide, 8 Steps to Solid Member Retention, below!