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Questions to Add to Member Application

4 Questions to Consider Adding to Your Online Member Application

Having a soon-to-be member fill out a member application on your organization’s website is exciting. More interest! More growth!

But in addition to it being an exciting process, it’s also a great opportunity for your organization to gather information that can help with engagement and retention, as well as future recruitment efforts...as long as you ask the right questions.

In fact, here are four questions you may want to consider adding to your online member application moving forward:  

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From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

Posted by Callie Walker

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Last week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology.

In fact, association professionals actually have a leg up when it comes to inbound marketing. They already have the expertise that people are actively looking for, so they can use that expertise to attract people and convert them into members. (Brilliant!)

If you missed our session (or just want a few extra notes), check out our complete PowerPoint deck from MMCC 2016 below!

Now this is just an overview of how to get started with the inbound marketing methodology. For a complete deep-dive, check out our Beginner’s Guide to Inbound Marketing for Associations below!

Growing Your Organization's Membership  A beginner's guide to inbound marketing for associations Download this guide

Topics: association management, association leadership, member engagement, member retention, Small Staff Chatter

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What's the secret to growing your membership?  Check out our beginner's guide to inbound marketing for associations! Download Now!

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