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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

Posted by Callie Walker

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Last week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology.

In fact, association professionals actually have a leg up when it comes to inbound marketing. They already have the expertise that people are actively looking for, so they can use that expertise to attract people and convert them into members. (Brilliant!)

If you missed our session (or just want a few extra notes), check out our complete PowerPoint deck from MMCC 2016 below!

Now this is just an overview of how to get started with the inbound marketing methodology. For a complete deep-dive, check out our Beginner’s Guide to Inbound Marketing for Associations below!

Growing Your Organization's Membership  A beginner's guide to inbound marketing for associations Download this guide

Topics: association management, association leadership, member engagement, member retention, Small Staff Chatter

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What's the secret to growing your membership?  Check out our beginner's guide to inbound marketing for associations! Download Now!

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