Have you ever pondered the idea of starting a podcast at your association or chamber of commerce? Maybe you’re an avid podcast listener and LOVE the idea of hosting your own. (Can you imagine the engagement you might get? And not only that, but the organizational awareness from non-members you might get just from being present on iTunes?!)
Sounds great, right? But when it comes to actually launching one, well...that may be where the nerves kick in. Is it really something you can do?
According to JP Moery, Founder and President of The Moery Company, a non-profit consulting firm, the answer is YES! But to do it successfully, he recommends these four tips:
1. Start by defining your objective
Before jumping right into recording and publishing, it’s critical to define what your objective here even is. What are you hoping to accomplish by launching a podcast? Are you trying to drive organizational awareness? Are you trying to boost member engagement? Are you trying to position your organization as more of an industry thought leader?
Spend some time thinking this over with your team. You can’t be successful if you don’t know what you're trying to achieve.
2. Record about six episodes to start
When it comes to podcasts, people often go to iTunes (or wherever the podcast is housed) and download multiple episodes at a time. That said, Moery suggests recording about six episodes when you first start. That way, people can see that this is real and that you’re serious about producing it before they get invested. Plus, by having several episodes ready to go, it’s a great way to get them hooked - fast!
3. Record multiple episodes at a time
Speaking of recording multiple episodes, Moery explains that this is a best practice just in general. Podcasts don’t have to be long (his are about five to 10 minutes), but they do have to be frequent. And since you likely stay pretty busy, if you can film several at a time, it’ll be MUCH easier to abide by a weekly or monthly schedule.
4. Analyze downloads when determining new topics
One great thing about podcasts is that you easily see how many downloads each episode gets. Use that information to your organization’s advantage! When determining new topics, take a look at which episodes have performed best (in other words, have gotten the most downloads). Can you approach those topics from any new angles? Or can you repeat any of those particular formats (an interview-style format, for example)?
Take this analysis beyond just your podcast as well. If one topic just seems to be wildly popular, consider taking that content and turning it into a white paper. Or using it as the basis for your next webinar. No sense in guessing what people like when the downloads are such a good indicator!
Thinking podcasting might be a little more doable than you thought? According to Moery, it is! Take a look at The Moery Company for more best practices and/or a little consulting help!
And for more tips on engaging your membership beyond podcasting, take a look at our free guide below. In it, you’ll find best practices for your website, social media, email, and more!