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Questions to Add to Member Application

4 Questions to Consider Adding to Your Online Member Application

Having a soon-to-be member fill out a member application on your organization’s website is exciting. More interest! More growth!

But in addition to it being an exciting process, it’s also a great opportunity for your organization to gather information that can help with engagement and retention, as well as future recruitment efforts...as long as you ask the right questions.

In fact, here are four questions you may want to consider adding to your online member application moving forward:  

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Growing Your Organization’s Membership: Inbound Marketing [SlideShare]

Posted by Callie Walker

Inbound_Marketing_SlideShare.jpg

If you’ve read our blog before, you’ve likely heard us talk about the importance of inbound marketing. But you’re an association professional, not a marketing guru. So why should you care?

Well, as an association professional, you have the expertise that people are actively looking for. So why not use that expertise to attract more people and convert them into members?

Now don’t freak out. Inbound marketing is actually a lot easier than it seems. See for yourself in our step-by-step SlideShare below!

Now this is just a brief overview of the inbound marketing methodology. If you’re looking to dive deep into the process, check out our beginner’s guide to inbound marketing for associations below!

inbound-marketing-guide

Topics: association management, association leadership, Small Staff Chatter

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What's the secret to growing your membership?  Check out our beginner's guide to inbound marketing for associations! Download Now!

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