As you know, different generations have different wants, needs, and preferences. They’re at different stages in their lives and careers, and so it only makes sense that what your young professional (YP) members are looking for from your organization is going to differ slightly from what your more senior-level professional members are looking for.
But the question is...what exactly are they looking for?
Well, a number of things, but for starters, materials and services that can help them begin building their career. You likely already have a number of offerings tied to this: a mentoring program, networking events, a job board, etc. But here’s one additional asset you may want to consider adding to the list (after all, the more you can offer your YP members, the better):
A young professionals toolkit.
Huh?, you might be thinking. What’s that? Well essentially, it’d be a packet with materials written and designed for young professionals. For a better understanding, below are three materials that could actually be a great fit for a toolkit like this:
1. A “networking best practices” tip sheet
Your young professional members likely want (and need) to network, but let’s face it, networking can be intimidating! (And remember, they’re brand new to this.) Set them up for success by providing them with a networking best practices tip sheet. You could include things like questions to ask and how to appropriately follow up and maintain those relationships.
Not only is a tip sheet like that a value add for your members, but the more comfortable they get with networking, they’re much more likely to register for and attend your organization’s events. (A win-win for you AND your members!)
2. A “social media best practices” tip sheet
Up until this point, your young professional members have likely used social media for personal reasons exclusively. And that’s not to say they have to change that, but it is important they’re aware of how social media can have an impact on them in the real world. Employers often scope out job candidates’ accounts, so just reminding them of what’s good to have and what’s better to avoid can be helpful. (Think of it as a “Real World-Friendly Social Media Checklist.”)
And in that same vein, be sure to emphasize the importance of LinkedIn. This is key for young professionals as they start building their professional brand, expanding their network, and seeking new job opportunities. (But note: If you tell them they should have a LinkedIn account, your organization should have one too! To get one set up and functioning as it should, check out our free guide, The Lowdown on LinkedIn: Best Practices for Your Association or Chamber.)
3. A “resume rules and reminders” tip sheet
Even if your YP members have a job, it may not be the job they really want. Help them get to where they want to be by providing them with a “resume rules and reminders” tip sheet. On it, you could include formatting best practices, industry skills to include (only if they have them, of course), keywords to consider (that aren’t too “buzzwordy”), etc. And for added value, you may even want to put together a similar piece for developing a top-notch cover letter.
Remember, the more value you can provide your young professional members, the more likely they are to remain a member of your organization. (That’ll be value they don’t want to lose!)
For additional tips on recruiting, engaging, and retaining young professional members at your association or chamber, check out our free guide below!
Note: This post was originally published on 3/7/19, but updated on 7/22/20 for added value.