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Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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How to Write an Effective New Member Welcome Email

Posted by Callie Walker

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Note: This post was originally published on 7/26/16; Updated 10/2/18 for added value.

We talk a LOT about the importance of onboarding new members - and that all starts with sending a warm welcome email. But what should you say in that new member welcome email?

Here are a few tips to get new members started off on the right foot:

First things first. When drafting a new member welcome email, be sure to include the following:

  • A personalized greeting - Remember, this person just PAID to be a part of your organization, so make them feel special and acknowledge them by name.
  • A sincere thank you - Your members are the lifeblood of your organization, so thank them for their time and participation - ASAP!
  • A list of (or link to) upcoming events - You want your new members to get involved as soon as possible, and this is a quick and easy way to get that ball rolling.
  • Other benefits to utilize immediately - Again, getting your new members to be active right away is key. What else can they get a jump on, besides attending an event or being a volunteer?

  • A testimonial from an active member - Nothing beats hearing from a long-time member about the best way to get involved. See if you can include a quote or two!
  • Contact information - Last but not least, be sure to include contact information so that your new members know who to reach out to should they have any questions.

Here’s an example of a new member welcome email:

Dear [new member’s name],

Thank you so much for becoming a member of [association’s name]! We’re thrilled to have you on board and can’t wait to get to know you.

To help you get involved, here are a few events we have planned over the next couple of months:

  • [List upcoming events here]

You can view our full calendar of events at [link to website with event calendar].

In addition, we want to make sure you’re taking full advantage of all the membership benefits available! Here are a few other things to get started with ASAP:

  • [List primary membership benefits, i.e. networking opportunities, access to members-only content, professional development opportunities, etc.]

As [membership length, i.e. “4-year”] member [active member name] likes to say, “[quote about the best way to get the most value out of membership.]”

Should you need any assistance or have any questions or comments about your membership or benefits, please feel free to contact us at [phone number] or email us at [email address].

We look forward to seeing you at our next meeting!

Sincerely,

[Your name]
[Your title]

Now, new member welcome emails are only one small part of the onboarding process. In addition to that, there are several best practices to help boost new member engagement, and ultimately, retention.

Want to know what those are? Check out our free guide 7 Musts for New Member Onboarding below!

7 Musts for New Member Onboarding  How to make your new members feel right at home Download this guide

Topics: Association Views, member engagement, membership management

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