Like it or not, your website is a living, breathing thing. It must be consistently maintained and updated in order for members to visit regularly and keep engaging with information and content.
Don’t be overwhelmed! By planning ahead, you can easily make sure that a few key website features are kept fresh and relevant. Here are the five features we recommend you focus on, and how often you should refresh them:
Events: Every Week
Set aside time each week to ensure that all of the event details on your website are up to date. Having the correct details publicly available is necessary for member engagement! After all, how are they suppose to register, attend, and have a meaningful experience if they don’t know where they are going, when to arrive, what to bring, etc.?
Start paying attention to it once a week, but if you’re finding that nothing is really changing (or you simply don’t have that many events) then perhaps every other week or even once a month is better.
News: Every Week
Your members want to know what’s going on! Update your website each week with relevant organization, industry, and community news through press releases, blog posts, homepage updates, or notes in the members-only area.
Some weeks may be slow, but if you’re consistent in talking about what your members care about, their visits will be consistent too. The goal is for members to use your website as a resource, and see you as an authority for your industry or community!
Jobs: Every Month
How many members look to you for potential job opportunities? We’re willing to bet quite a few - especially your young professionals. Take the time to reach out to your contacts monthly to ask if they have any jobs to share. Members themselves may have opportunities, too!
Of course, you may get a few one offs here and there to add, but continually updating what’s listed in this section of your website will ensure a great opportunity for your members doesn’t slip through the cracks. And, you’ll remember to remove positions that have been filled. (You don’t want to give your members bad intel, either!)
Photos: As Needed
This one is a little trickier to time, but should be kept top of mind. For example, once an event ends you’ll want to find a way to showcase the experience! Members who attended will surely be interested in seeing (and sharing) photos, and those who couldn’t make it may feel the FOMO (fear of missing out) and try harder to attend the next one.
You’ll also want to be sure to update any staff photos as they come and go, as well as any images you’ve selected to represent certain sections of the website. Photos are typically quick and easy to refresh, and it’ll keep members interested!
Design: Every 3 Years
A website redesign is quite the undertaking, so you really only need to look at doing one every three years or so. As large of a project as it is, it’s so important that you keep this one up in order to audit your content to clean out anything that’s become irrelevant, while you refresh its look and feel to hold visitors’ attention.
Design-wise, you’ll want to be thinking about a few things as you get closer to that three year mark:
1. Current trends. Keep an eye on what’s popular so you have an idea of what’s working for others, and start thinking about how it could work for your organization.
2. Your messaging. Are there any themes or benefits you’ve been communicating? A redesign is an opportunity to make sure your website copy is aligned.
3. Your menus. Are you constantly hearing that members have a hard time finding something in particular? This is a good time to re-think navigation, too!
If you’re coming up on your three year mark, we can help! MemberClicks offers a Premium Websites solution exclusively for customers. (And we can catch you up to speed on those design trends, too.) Don’t let your organization fall behind the times!