With so many different communication channels out there - websites, newsletters, emails, and more – communicating with your association’s stakeholders can seem overwhelming. What channels provide the most value? How often should you be sending out messages? What types of messages should you be communicating in the first place? The list of questions goes on and on.
Fortunately, Nonprofit Marketing Guide.com recently released their fifth annual Nonprofit Communications Trends Report to help nonprofits understand how other similar organizations are communicating with their key constituents. This year’s report features responses from 1,535 nonprofit professionals in the U.S. and Canada.
Take a look at some of the key takeaways:
- For the first time in five years, donor retention is a more important communication goal for nonprofits than donor acquisition.
- Websites, email, and Facebook continue to be the top communication channels for nonprofit organizations.
- The biggest communication challenges for nonprofits are lack of time of produce quality content, lack of budget for direct expenses, and inability to measure effectiveness.
- Most nonprofits (62%) will send an e-newsletter at least once a month in 2015.
- The top calls to action for email appeals in 2015 are donate, register for an event, and use services.
- Facebook, e-newsletters, and media relations/PR are the most time consuming content pieces for nonprofits to produce.
For more insights on nonprofit trends, download the complete 2015 Nonprofit Communications Trends Report here.
If you're looking to improve your organization's communications, an association management system could be just waht you need. What is an AMS, you ask? See for yourself in our free guide below!