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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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MC LIVE! 2018: Get the Recap!

Posted by Colleen Bottorff

MC LIVE! 2018 Recap

Last week, we welcomed 207 MemberClicks and WebLink users - representing 127 different organizations and 15 different industries from 38 different states (and three different countries!) - to Indianapolis for three days of membership management insights, software training and analysis, and a whole lot of fun.

Attendees of MC LIVE! 2018 called it “motivating,” “priceless,” and downright “refreshing.” Here are some of the high points from the week that MemberClicks customers raved about!

Pre-Conference Training

MemberClicks and WebLink October 2018 Regional TrainingWhile MC LIVE! took place Wednesday - Friday, we also hosted a pre-conference Regional Training event on Monday and Tuesday. (If you haven’t heard about Regional Training, you can read more here - and register for the next one in Tallahassee!) After taking advantage of these two extra days of in-depth software training, attendees truly understood the value of these intimate sessions.

“The presenters were great at handling individual situation questions. Hands-on was awesome! Such a great experience.”

President & CEO Mark Sedgley’s Opening Keynote

Mark Sedgley Opening Keynote MC LIVE! 2018We kicked off MC LIVE! 2018 with a beard - I mean, bang! This year, we’ve been really intentional about asking our customers “What’s Your Why” - why you go the extra mile, volunteer, and work late. In essence, your “why” is the heart of what you do. In that spirit, Mark wanted attendees to think about their “why” and keep it in mind during all three days of the conference.

“We’re a forty-year-old organization and it took this to realize we don’t have a mission; a why. We need a true mission. First thing when I got back: Find out everyone’s why.”

MemberClicks and WebLink Software Training Sessions

MC LIVE! 2018 Software Training SessionsAs a user conference, training sessions are paramount to the MC LIVE! experience. Since we have two membership management software products - MemberClicks and WebLink - we dedicated one room to each product for the whole conference, and repeated each session twice so that attendees didn’t have to choose between an important training and an intriguing breakout session.

“MC LIVE! was amazingly put together. The only thing I didn’t like was that I cannot be in more than one session at a time! (Nothing MC LIVE! can do about human cloning quite yet.) Holy cow, this was a blast!”

Study Hall and Product Insights

MC LIVE! 2018 Study HallTo say that Study Hall time was in high demand during all three days would be an understatement. Attendees absolutely loved the chance to sit down with a Product Expert one-on-one, calling this time “priceless,” “so valuable,” and “top-notch.” There’s really nothing like being able to walk through your system and get your questions answered on the spot! Members of our Product team also spent time in Study Hall getting feedback from users about ways to improve all of our products. 

“I loved talking about ways to improve product use and learn more about the product in general. I continue to be impressed by every Clicker I meet!”

Database Analysis in the FUGA Shack

Image from iOS (23)-575933-editedHave you ever wondered if you were missing anything in your system, or if maybe there’s an easier way to do something? That’s exactly what our Feature Usage Gap Analysis reports are for! Attendees loved their time in the fun-filled, tropical themed FUGA Shack. The interactive session - guided by our Customer Success team - really helped them understand what they were missing in their own system, and they gained insight by discussing features with other organizations!

“My favorite part was the networking aspect with other attendees. And the attitude of staff - everyone was amazing.”

mc live! 2018 awards

FUGA awardsDuring lunch on Thursday we had the opportunity to recognize some of our customers!

Most of them were based off Feature Usage Gap Analysis (FUGA) reports we pulled prior to the conference. We wanted to find a fun way to show off their hard work and attention to detail in using their databases:

  • Best Open Bar Award
    • MemberClicks [Most Event Registrations]: The Florida Association for Behavior Analysis
    • WebLink [Highest percentage of members attending events YD]: The Rocky Mountain Chapter of Associated Builders & Contractors (91% attendance!)
  • OCD in a Good Way Award
    • MemberClicks [Reorganization of attributes using the 'Custom Profile Tab']: Houston Safari Club Foundation
    • WebLink [Highest percentage of members assigned to a Member Level]: The California Restaurant Association (6,382 members on 30 member levels!)
  • Work Smart, Not Hard Award
    • MemberClicks [Highest number of revenue accounts to make accounting easy]: Houston Safari Club Foundation!
    • WebLink [Highest percentage of payments taken by electronic payment]: The Northwest Wall and Ceiling Bureau
  • Get Your Money's Worth Award [Best Overall FUGA Score]: The Collierville Chamber of Commerce

We were also excited to award the "What's Your Why Award" to the best response to "My why is..." after Mark's Opening keynote. The winner was the Baton Rouge Area Chamber of Commerce!

The MC LIVE! 2018 Celebration

Oh boy. Honestly, words can hardly describe how much fun we had at Howl at the Moon, but I’ll sure try. The dueling pianos show was an absolute riot! Attendees and Clickers loved putting in their song requests, dancing on stage, competing in sing-a-longs, and hopping in the conga line! Ok, that’s enough words: See for yourself!

MC LIVE! 2018 Celebration 1 MC LIVE! 2018 Celebration 2

MC LIVE! 2018 Celebration 3MC LIVE! 2018 Celebration 4

MC LIVE! 2018 Celebration 5MC LIVE! 2018 Celebration 6

Couldn’t make it this year?(Or already ready for another one? Us, too!!) That’s ok - we’re doing it again soon!  Click below and sign up to be the first to receive updates and announcements on the next MC LIVE! event!

MC LIVE! Will Return in 2020!  Be the first to get updates! Learn more

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