We may be a few days into February, but many people are still pushing forward with their New Year’s resolutions. Some may be going strong, others may have slipped. But either way, the desire to accomplish and/or change is still there.
Why not help your members out?! To boost engagement (and more importantly, add value), consider hosting a New Year’s resolution series at your association or chamber. Once a week for a month or every other week for two months, you could host some type of micro-event, each aligning with a different popular New Year’s resolution.
Below are a few of the most common New Year’s resolutions, and better yet, a few ways to incorporate them at your association or chamber:
Resolution #1: Get in shape/lose weight
Many people want to get healthier in the New Year. To address this goal as part of your New Year’s resolution series, consider…
- Adding an activity to a pre-planned event - If you already have some type of meeting or event planned in February (or even March), if it makes sense for the type of event you’re hosting, try adding a health component of some sort. This could be a wellness activity (yoga or fun run/walk) or something food-and-drink-related, such as a hydration station or a “Brain Boost Bar,” complete with fresh and healthy snacks.
- Launching a member challenge - For your members who are trying to get in shape/lose weight, help them down that path by launching a health and fitness challenge. This would be fairly informal, but once a day for a week, post a challenge on social media. For example, Day 1 could be to walk at least one mile, Day 2 could be to drink an eight-ounce glass of water eight times, etc. To track engagement (and foster a sense of community), you could ask your members to post a picture (or video via Instagram Stories) of themselves completing the challenge, tagging your organization and/or using a specific hashtag, which you could then reshare. Easy for you to conduct, easy for your members to complete, and beneficial for ALL!
Resolution #2: Get organized
Another popular New Year’s resolution is to get more organized. (I think to a certain extent, we ALL want to achieve that one!) To incorporate that goal into your organization’s New Year’s resolution series, consider…
- Hosting a webinar with organization tips, tricks, and tools - For your members who are trying to get more organized in 2020, a webinar with organization tips, tricks, and tools could be extremely beneficial. For example, one of my favorite tools to stay organized is Google Keep. You could do a full walk-through of the app (which is also desktop-friendly!) in a short, 20-30 minute webinar. Or, make it a full hour and go over several tools. You could even add in an element of interactivity at the end, asking your members to share some of their favorite organization tools. (Hey, we all have a few little secrets up our sleeves!)
Resolution #3: Learn something new
Last, but not least, many people want to expand their skill sets in the new year. Of all the goals listed here, this is the one that BEST aligns with what your association or chamber can offer. To address this goal as part of your organization’s New Year’s resolution series, consider…
- Hosting a workshop - Workshops mean hands-on learning, and that’s what so many of your members are currently seeking. You could position it as “New skills for the new decade!” (Intriguing, right?) And if you’re not sure what skills your members would like to develop, ask them. Send them a quick survey explaining that you’re in the process of planning 2020 content, and you’d love to know what they’d most like to learn about in the year ahead. (Depending on how many and what type of responses you get, you could even create a content library to help them learn even more. Think toolboxes, worksheets, how-to guides, etc.)
A new year often sparks a new fire in people. They’re motivated, driven, and hopeful. Use that to showcase the widespread value your association or chamber can offer. A spark in them can mean a spark in member engagement for you; you just have to connect the two.
Want more tips for engaging your members year-round? Check out our free guide below!