If you handle any type of marketing at your association or chamber, you’ve likely encountered situations where you need graphics. But the problem is, you’re not a graphic designer and you don’t have any kind of tool, like Photoshop, to help you out. (And there’s no money in the budget for a tool like Photoshop, either.)
Well good news: There IS a solution out there, and it can be found by simply googling ‘Canva.’
Canva is a super simple design tool that, at its most basic level, is free. (Yup, FREE!)
How do you use it?
You first need to set up an account with Canva, which you can easily do using your email or even Facebook. Once you’ve logged in, you can then choose what type of design you’d like to create. In other words, what’s it for? Options include a social media post, a blog banner, an email header, a certificate...the list goes on and on.
Once you’ve selected what you’d like to design (a social media post, for example), you’d then…
- Choose a template
- Replace the existing text with your own
- Download and save
Three simple steps and you’re done!
Now you can, of course, add in a few extra elements to your design. For example, you could upload a photo or add in various icons and illustrations. But you could also keep it as simple as the three steps above and come out with a well-designed, professional-looking graphic!
What would I use it for?
Your mind is probably already racing with ideas, but there may be some you’re not even thinking of. For example, you could use Canva to…
- Promote an upcoming event
- Display a member testimonial
- Wish your members a Happy Valentine’s Day, Fourth of July, etc.
- Share an inspiring quote (as part of #MondayMotivation on social media, for example)
- Share “Pro Tips” (for your particular industry)
The possibilities are endless!
And just to confirm...it’s free?
Yup, it really is free! No catches or surprise fees.
Have fun exploring and creating!
And for more marketing tips and tricks — for your website, email, social media, and beyond — check out our free guide below!