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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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Non-Dues Revenue: The Basics

Posted by Callie Walker


Non-dues revenue. We read about it, we write about it, we talk about it. But are we doing enough to actually execute it? Are we reaching our full non-dues revenue potential?

Raising non-dues revenue is a tricky business. That’s why today, we’re exploring the basics. We’re going over what it is, why it’s a challenge, and where to start.

Ready? Let’s get started!

What it is:

Put simply, non-dues revenue (NDR) is any money made by an association outside of membership dues. It can come from advertising, sponsorships, certifications and/or training programs, etc.

Why it’s a challenge:

Raising non-dues revenue is a challenge for any organization, but it’s particularly challenging for small-staff organizations. Why, you ask? Well, small-staff organizations have limited time and resources. They may not have a training program or merchandise to sell. And on top of that, they may not have as many members to sell those offerings to.

That said, while raising non-dues revenue can be a challenge, it IS possible, regardless of your organization’s size. If you’re a small-staff organization, you may just have to get creative. You may have to repackage or enhance some of your existing offerings to a point where your members are willing to pay. But trust us, it CAN be done.

Where to start:

So, you’re ready to create a non-dues revenue strategy. Good for you! But where do you even begin?

Well, here are a few ideas:

  • Utilize banner ads on your organization’s website.
  • Offer ad space in your organization’s newsletter.
  • Allow flyers to be placed in your new member welcome packets.
  • Rent out your office space. (If you have extra room, of course.)
  • Ask companies within your industry to sponsor your organization. Associations, like your own, provide industries with value, so many companies are willing to form a partnership of some sort.
  • Leverage your social media platforms - but only if you have a strong following. If you do, you can offer several different advertising options as well as sponsored posts.
  • Host a webinar. If it’s educational in nature, many members won’t mind paying a small fee.
  • Ask for donations. If your organization has any kind of charitable component, donations can be a great source of non-dues revenue. All you have to do is ask!

Remember, when it comes to non-dues revenue, you’re only as limited as your imagination. So get creative, association pros!

Want more tips for raising non-dues revenue? Check out our Ultimate Guide to Non-Dues Revenue below!


Topics: association management, membership management, Small Staff Chatter

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