Last year, I shared with you the importance of rituals in an organization. This week, we are celebrating our annual day of gratitude, the Clickies at MemberClicks. I felt that it was important to repost what the Clickies is all about and why now more than ever you should double down on your organizational rituals.
The Covid-19 pandemic has, in many ways, stripped away the normalcy of an in-office culture. (For those of you who have always worked in a virtual environment, you can politely pat me on my virtual head and please skip this section and simply learn more about why rituals are important below.) For the rest of us though, we have to re-learn all of the motions of reinforcing culture in a digital media. Not easy, mind you. A couple of things I have learned:
- Don’t try and replicate. There is no replacement for in-person, physical interaction. So don’t try and do that online
- Focus on things that play well digitally - short, engaged opportunities that require participation.
- Stay committed. If only one other person shows up, keep building up and leaning in.
I think if you do these things you will be able to capture some of the in-person magic and translate it online. Now, take a moment to read through why rituals actually matter below.
What’s the Clickies you might be asking? In short: It’s a day of gratitude. It’s an opportunity for our MemberClicks family to come together and express our deep appreciation for our customers, our fellow Clickers, and the meaningful work we pursue as a team. Simply put, it’s our why. At MemberClicks, we have always been inspired by lots of things. Our customers’ missions, creating a culture we all love, humor, and everything that falls between. Many years ago, we decided we needed to create a ritual that reflects back on the annual journey we take to experience all of those things. Thus, the Clickies was born.
The original inspiration was fashioned after the Dundies. If you aren’t an Office aficionado, the Dundies were a tongue-in-cheek awards ceremony for the employees of Dunder Mifflin. At MemberClicks, we definitely don’t take ourselves very seriously. So, it felt like a good starting point. I remember that first night with deep fondness. It was an awesome balance of awkwardness, fun, authentic fellowship, and recognition. In a lot of ways, that’s what it is still today. Over the years, however, I have realized just how important it is to take time to simply say thank you. So from it’s modest and light-hearted origins, it has transformed into a day of gratitude. The day includes:
Typically, a catered breakfast and lunch… for the 2020 event, we will be sending DoorDash gift cards.
Departmental and company-wide awards… which we’re used to hosting virtually over Zoom with multiple offices and remote Clickers (there will just be less banter from the crowd this year, unfortunately).
Peer-to-peer gratitude and appreciation… in a virtual setting, done over a live Zoom link running an all-day PowerPoint presentation sharing kudos and Clicker pics.
An evening of fun! This is hard to replicate, but this year we’re excited about having a comedian join us and also hosting our first-ever Clicker Talent Show.
It’s something that everyone looks forward to and there is a lot of energy and excitement that builds around the day. That’s important. It’s important because rituals and the health around them are usually really strong indicators of a successful tribe.
At MemberClicks, we have lots of rituals: some are organic and others have been institutionalized to create mile markers for the organization to ensure folks are checked in and engaged. Rituals act as uniting forces within an organization and can catalyze energy and effort over a long period of time. On the flip side, they can also do the opposite. If the rituals take on the wrong tone or are incongruent with the culture of the organization, they can be demoralizing. Moreover, if rituals are totally absent in an organization, then it can create headwinds for delivering a strong employee experience grounded in a healthy culture. I would love to hear about your rituals in the comments below.
In closing and as we celebrate our most beloved ritual, the Clickies, please know from all of us here at “The Clicks” that we are genuinely grateful for the customers that we have the privilege to serve and the industry of mission-minded folks we interact with every day. Thank you for being you and Happy Clickies!!!
This post was originally published on 10/17/19; updated on 11/3/20.