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Association Views

How to Create a “Young Professionals Toolkit” at Your Association (And Why)

As you know, different generations have different wants, needs, and preferences. They’re at different stages in their lives and careers, and so it...

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Member Engagement

How to Add Value Through Your Membership Directory

Being placed in your organization’s online membership directory is an important benefit. It gives members exposure to the rest of your membership...

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Small Staff Chatter

[2020 Report] What’s Working (And What’s Not) on Instagram

Is your association or chamber of commerce active on Instagram? It’s quickly becoming one of the most popular social media sites out there. (In...

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Association Views

Are You Meeting These Three Member Expectations?

People join associations and chambers for a number of reasons — professional development, networking, advocacy, continuing education, etc. But...

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MC Insider

On the Mark: Ecosystems

The intricate nature of ecosystems fascinates me. I am always glued to shows and documentaries like Earth or The Biggest Little Farm. They always...

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Small Staff Chatter

Resources to Provide Your Members with Right Now: 2 Ideas

As a passionate association or chamber professional, you’re likely always seeking out new ways to provide your members with value — especially...

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Association Views

One Size Does Not Fit All: The Value of Membership Levels

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they...

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MC Insider

Are You Making These Three Marketing Mistakes?

If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. 

But when you have a...

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4 Tips for Building Your Virtual Event Value Prop

Part of trying to decide how to price your virtual event is first determining exactly what attendees will get out of joining. The value...

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Association Views

[Guest Post] The Key to Succession Planning for Associations

The following blog post was written by SBI Association Management, the premier association management company (AMC) in the Pacific...

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MC Insider

Virtual Events and the Attendee Experience: 4 Ideas

As event planners start tackling their first all-virtual event, one crossroad they tend to come to is...how do I engage my attendees and...

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Small Staff Chatter

How to Price Your Organization's Virtual Event

If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you...did you charge or are you planning on...

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