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The MemberClicks Blog

Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Leveraging Partnerships in 2019: 3 Areas to Consider

Partnerships can be beneficial to just about every company and organization. They’re how you expand your reach, maximize your resources, and provide your members with additional value.

But what types of companies and organizations should you be partnering with? Are there opportunities out there that you haven’t even considered?

Below are three types of partnerships we recommend evaluating - and possibly even forming - in 2019:

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3 Reports No Association Can Live Without

Reporting is one of the most valuable tools you have in your association’s toolbox. With reports, you can gain the insights needed to better your organization - and who doesn’t want that?!

But are you fully leveraging the power of reporting? Are you pulling the right reports to garner the right data? Below are three reports we believe ALL associations need:

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5 Things Your Association NEEDS in a Learning Management System

We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information. (Not to mention keeping track of who’s viewing what.)

That’s where a Learning Management System, or LMS, comes in. An LMS is a software solution that will house all of your resources in one place, giving specific access to different groups. An LMS is a no-brainer addition to any association, but here are five important things to look for in yours:

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How to Use Association Website Analytics for Member Recruitment

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on.

How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

Here's our thoughts on what data to pull on a regular basis, and how to use it:

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How to Engage Members During Your Association's "Off Season"

Just about every company and organization has an off season. There’s an off season for travel destinations, sports teams, retailers, etc. It just comes with the territory. (You can’t be hustling and bustling with offerings and events all the time.)

But that’s okay! Even during your slower seasons, you can still do things to keep your members interested and engaged. Below are just a few ideas:

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Rethinking Your "Most Valuable Members"

You’ve heard of most valuable players. They’re the stars of a team; the ones who directly impact the team’s success. Well today, we’re talking about most valuable members.

How do you determine who your most valuable members are? For every organization, the answer varies. For some, they’re the members who’ve been around the longest. For others, they’re the members who are the most engaged (attend the most events, volunteer, hold a committee position, etc.).

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Helping Your Members Achieve Their New Year's Resolutions

With a new year comes new resolutions. They’re different for everyone, but quite often, there’s at least some common ground. (For example, exercise more, read more, save more money, etc.)

So then, how can your organization help your members achieve their New Year’s resolutions? Read on for a few ideas:

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Training 101: Becoming Your Association’s Software Power User

MemberClicks has a number of different software training opportunities. In person, online, trainer lead, user lead, custom...it certainly doesn’t stop after onboarding!

Staying updated on the ins and outs of your association management software is important for using it to effectively grow your organization. Each solution is like a living, breathing thing: We regularly make updates and add features with your needs in mind. And, as your organization’s goals change, you may find you need training on different functionality!

There’s something for everyone, whether you’re a seasoned pro or brand new to the industry. Check out what we have going on and make 2019 YOUR year to become a power user:

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Creating a 2019 Association Marketing Calendar: The Why (And How)

Every organization has marketing needs, and (whether you have ample resources or limited) those can easily get out of hand as the year goes on. It’s a lot to keep up with!

Has your association ever taken the time to put together a year-long marketing calendar? Here’s why we think it’s the perfect way to kickstart 2019:

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Should You Host a Virtual Conference in 2019? 4 Questions to Ask Yourself

Nowadays, it seems like everything is going digital - including events. More and more companies and organizations are hosting virtual events and more and more people seem to be attending those events. But does that mean your organization should move from a traditional in-person conference to a virtual one?

If you’ve been pondering the idea of hosting a virtual conference at your organization for a while now, 2019 may be the year to give it shot. But before doing so, we encourage you to ask yourself the following four questions:

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