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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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Should you consider an AMC in 2015?

Posted by Sarah Hill

When you’re reflecting on 2014, do you feel that despite your most earnest efforts the association you work with needs a little help with management? Perhaps it’s time to look into an AMC. What is an AMC, you may be asking yourself.

According to ASAE, an AMC is:

A professional service company that specializes in providing management services for associations on a fee-for-service basis. AMCs provide the professional staff, administrative support, office space, technology, and equipment an association needs to operate efficiently.


So does your association need one? Ask yourself the following questions:

  • Do you lack experience in the association world?

If you’re coming from an area of expertise outside of the association world then association management may be a challenge for you. It’s important that you don’t see this as a shortcoming on your part; you were selected to take charge of your association due to your skills and experience. That just might mean that you haven’t managed an association before. An AMC can pick up the slack in that department while you get your bearings.

  • Does the budget thing freak you out?

It’s intimidating to take your members’ hard earned money and make decisions on what to spend it on. Does managing your association’s budget worry you?

  • Do you have the time to do this?

Honestly, even if association management was your full time job you may not feel like you have time for everything that you need to get done. Think of it this way: do you have time to get your essential work done, get your association duties done, spend time with your family and still do essential things like eat well and sleep 8 hours a night?

  • Is there a little room in your budget?

An AMC comes at a cost, so if your budget is locked down and super tight this might not be an option for you right now.

  • Are you bogged down with administrative stuff that’s taking time from your main skillset?

Are you spending so much time doing things like formatting emails that it’s taking away from things you really excel at like facilitating relationships or planning events? If your association has a need for full time administrative duties but can’t have a full time staffer at this time then it might be worth looking into an AMC.

As with any big decision, do some reasearch! Run a few internet searches and ask around to friends, colleagues, and leaders of other associations that you know of. Good luck!

Find out "AMS" is the perfect partner for "AMC"! Download Our Guide.

Topics: association management, small staff association, Small Staff Chatter

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