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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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Spring Fling 2015: 4 Steps to Event Planning Success

Posted by Callie Walker


April is here and you know what that means – time to start planning those annual spring flings! But don’t let the fear of planning an event get in your way. With just a few simple steps, you can easily engage your membership and reach overall success.   

Here’s how:

Step 1: Assemble a team

You know what they say, teamwork makes the dream work, and that’s particularly true of small-staff event planning. In order to make your spring fling a success, try assembling a committee and/or several volunteers. If you need extra hands, try engaging your membership or reaching out to other organizations for assistance. 

Step 2: Determine a budget

Ok, now let’s talk money. When you’re putting together a budget, there are several factors to consider, such as food, a location, entertainment and publicity. Remember, the trick here is to add up all your costs and use that figure to determine whether or not you need to charge guests a registration fee.   

Step 3: Select a venue and date

When it comes to selecting a venue, you’ll want to pick a location that’s local, convenient, and within your budget. Consider locations you’ve used before as well as locations used by others. 

As for dates, there are really only two rules: 1) Give yourself enough time to plan, and 2) Avoid statutory and religious holidays. Other than that, you’re pretty much free to choose!

Step 4: Promote, promote, promote

Even with the best speaker or entertainment line-up, you still need publicity to get people in the door. Consider promoting your event by:

  • Featuring it in your organization’s newsletter
  • Sending out email blasts to your membership database
  • Posting it on your website's event calendar
  • Promoting it on social media

For more tips on event planning, download our free guide below!

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Topics: association management, member engagement, Small Staff Chatter

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Take the pain out of planning an event!  Check out our guide "8 Simple Steps to Event Planning Success." Download Now!

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