With more and more Baby Boomers starting to retire, it’s becoming crucial for organizations to recruit younger members. But once you have those younger members, how are you supposed to retain them?
Well, as with any member, it all starts with engagement. But these are Millennial members we’re talking about, so your approach to member engagement should be a little different.
If you need a little help engaging your Millennial members, don’t worry. Here’s a list of simple do’s and don’ts for Millennial member engagement:
DO provide them with a mobile-friendly experience
For Millennials, this one’s non-negotiable. Tweet: According to a 2014 report from Mitek and Zogby Analytics, 90 percent of Millennials have their phones on them at all times and 68 percent prefer to use their mobile device over a desktop or laptop. This means if your site isn’t mobile-friendly, it’s likely to get written off.
To make your site mobile-friendly – and thus, appealing to Millennials – try switching your existing website to a responsive design. This will allow your members to easily interact with your site via phones and tablets without you having to create a separate mobile site.
If you’re interested in switching to a responsive web design, MemberClicks has several great options to choose from. Just visit our website to check them all out!
DON’T be a social media zombie
It’s no secret that Millennials love technology. Facebook, Twitter, Pinterest, etc. – you name it, they’re on it. But don’t just post a few sporadic updates and call it a day. Engage with your members by asking them questions and sharing content that actually aligns with their interests.
If a Millennial member tags you in a Facebook post, like it! If they mention you on Twitter, retweet them! Remember, online engagement is a two-way street and it’s important to keep the conversation going.
DO create Millennial-focused opportunities
To make Millennials feel more at home, try creating exclusive opportunities just for them. For example, try planning a Millennial-focused event. It doesn’t have to be anything fancy, but something as simple as a quarterly pizza night will inspire young members to get more involved. Plus, the more friends they make in your association, the more likely they are to remain a member over time.
DON’T be too rigid
According to a recent Intelligence Group study, 74 percent of Millennials want a flexible work schedule – and that’s no different for associations. If you really want to engage your Millennial members, you must allow some flexibility.
Don’t just give your members one opportunity to volunteer – give them several with varying dates and times. If you find that most of your members prefer to meet on Tuesdays, change your meeting dates to Tuesdays. The more you’re willing to work with your members, the more they’ll be willing to work with you.
Want more tips for engaging your Millennial members? Download our free Millennial Engagement Guide below!