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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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The Responsibility to Always be Shockingly Refreshing

Posted by Colleen Bottorff

the responsibility to always be shockingly refreshing

At MemberClicks, being shockingly refreshing is so important to us that it appears in our mission…

“To empower member-based organizations to thrive through refreshing technology and a heart for service”

...and it’s our very first core value:

“Everything we do has to be shockingly refreshing.”

Always being shockingly refreshing is no easy task, but it’s a responsibility we take seriously. But what exactly does that mean?

For one thing, everyone on the MemberClicks team has the responsibility to go above and beyond what’s expected. Creating an amazing experience is our number one priority! We want everyone who interacts with us (customer or not!) to walk away smiling and satisfied with the outcome:

  • Visit our website? Information will be clear and easy to find.
  • In onboarding? We’ll get you set up with functionality that’ll help you manage the unique needs of your organization.
  • Join a webinar? Have an “ah ha!” moment that’s an action item you can easily implement.
  • Attend training or MC LIVE!? Leave more confident than ever before to use your database to its fullest, in a way that will make a positive impact on your members.

And those are just a few examples.

Another responsibility of being shockingly refreshing is understanding how what we do affects MemberClicks Nation - aka you, our users! It’s a responsibility we gladly take on, because we know that our work directly impacts your organization’s ability to live out its mission. Everything you experience as a customer - whether that’s a training session, a service, a database consultation, or your database itself - should alleviate some stress and allow you to focus on your members.

Part of that is reminding each other why we come to work every day. We do that by asking each other “What’s your why?” For example, some Clickers have said…

“I love that we come together from our diverse backgrounds to create and support a product that genuinely improves the lives of hundreds of nonprofit admin. These folks are making a real, positive difference in our world and it's humbling and inspiring to think that we are part of that process.” - Krissy Conant, Marketing Specialist

“Getting to help association professionals. They’re not only experts in their field, but they’re passionate about moving their industry forward and connecting members together”  - Amelia Greeley, Solution Advisor

“I love waking up every day to help people solve and manage complex problems or tackle big opportunities. I want MemberClicks and our customers to accomplish things that never seemed possible. I especially love the intersection of public service, advocacy and economic/workforce development. That is why our customers are so awesome!” - Chris Landis, VP Finance & Administration

Now we want to know - what’s YOUR why? Why do you volunteer, work late, and go the extra mile? We’re so passionate about our why, that we want to hear yours and learn about what is at the heart of what you do! That’s why we’re launching the “What’s Your Why?” contest. It’s easy to enter, and the winner will receive a FREE registration (plus flight and hotel expenses) to MC LIVE!, a three-day conference for association and chamber professionals. Submissions must be in by June 30: Click here to learn more and enter!

Topics: MC Insider, culture

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