For many associations, member engagement can be tough. What some members find interesting might seem dull and dry to others. So how can you effectively engage with your members without killing all of your time (and sanity)? Well, social media is a great place to start.
Social media engagement is all about meeting members where they already are. If you find that most of your members are on Twitter, meet them there! Create an association hashtag and encourage members to tweet during meetings or events. If you find that most of your members are on Facebook, start a group! Share pictures or post regular conversation starters. There’s no rule for what social media outlets you have to use, so just do what makes sense for your organization.
That being said, while there aren’t any specific instructions for what social media outlets to use, there are a few best practices for how to use them.
Behold, the two secrets of social media success:
Secret #1: Follow the 80/20 rule
To keep members engaged, it’s best to maintain an 80/20 split of posts (80 percent information sharing, 20 percent promotion). If you focus too much on yourself, members will begin to tune you out. However, if you concentrate on what your audience is really interested in, you’ll be able to maintain a consistent and engaging online social media presence.
Secret #2: Designate an admin
In order to effectively engage members, it’s best to dedicate at least one person to check in often. This will ensure that messages are returned and conversations remain fluid. After all, what’s the point of having social media if your members don’t have anyone to communicate with?
For more tips on how to increase member engagement, download our free member engagement guide below!